IT, Marketing Have Tense Relationship: Deal With It - InformationWeek
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IT, Marketing Have Tense Relationship: Deal With It
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Inmate
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Inmate,
User Rank: Apprentice
4/24/2012 | 10:03:02 PM
re: IT, Marketing Have Tense Relationship: Deal With It
As a huge fan of "The Big Bang Theory" I follow Mr. Regulus' point. Of course the Penny crowd and the Sheldon crowd are extremes in the show and the intellectual gap between Marketing and IT is no where near that extreme--if there is any gap at all. But Mr. Regulus' point that management's challenge is to lubricate the interactions is correct. What I had hoped would come across in the article was that the IT crowd needs to do some lubricating. The flaw in the story line in the "Big Bang Theory" is that Leonard would, in real life, do a lot more to get along with Penny's crowd knowing she has a lot more options than he.
Leo Regulus
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Leo Regulus,
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4/18/2012 | 4:15:53 PM
re: IT, Marketing Have Tense Relationship: Deal With It
Anyone who was interested enough to have read this article needs to watch 'The Big Bang Theory' for a few weeks. Essentially we are dealing with two very radically different personality types here. They live in two very different universes and find it very difficult to understand the other, or even acknowledge that it exists. Marketing is Penny's crowd and IT is Sheldon's crowd. The challenge to management is to find an acceptable manner to 'lubricate' the surfaces upon which they interact and successfully apply it. How successful management is at this will define their quality and success of the organization. Deal with that.


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