Apple Watch And The Threat To Rolex - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Apple Watch And The Threat To Rolex
Oldest First  |  Newest First  |  Threaded View
Page 1 / 3   >   >>
BillB031
100%
0%
BillB031,
User Rank: Moderator
9/11/2014 | 8:16:15 AM
Digital watch vs Rolex??
Where does the Author get these ideas for a story?...  I don't own a Rolex, but I do own a Breitling Navitimer.  The reason people buy these watches is because of pure mechanical Art. 

So no,  Nothing digital will replace these watches.  Replace a Timex, Seiko, other junk watches?, yes.   Replace a Rolex? hell no.
ChrisMurphy
100%
0%
ChrisMurphy,
User Rank: Author
9/11/2014 | 9:02:20 AM
Re: Digital watch vs Rolex??
"Pure mechanical art" -- that's a wonderful way to describe the appeal. I don't own a Rolex either, but I do own a Stuhrling watch that I absolutely love, and I think you've captured part of the reason. But I think of how BMW once resisted putting lots of big cupholders in its cars, since driving was supposed to be about the driving experience, not being distracted by drinking coffee or, gads, a Big Gulp. Today, BMW has a $100 million fund to invest in mobile apps. If the purist market shrinks by some notable share, then success could come to the companies that can keep the allure of mechanical art while effectively -- perhaps meaning invisibly -- blending in the digital element. 
David F. Carr
100%
0%
David F. Carr,
User Rank: Author
9/11/2014 | 10:40:09 AM
Packing technology into a Rolex is nothing new
You can see it in the product image displayed above, for the Submariner watch boasting water-resistence to 3,000 feet 1000 feet/300 meters. Rolex has been packing exotic features into its watches for a long time, but doing so with a restrained sense of style. The point of Chris's column is not that Rolex lovers will give up their treasured item in favor of an Apple Watch but that Rolex (and every other product creator) needs to be thinking about the role embedded software will need to play in their future products.

That doesn't mean the next new Rolex watch will look or function anything like an Apple Watch, but you can bet Rolex engineers are thinking hard about what digital technologies will make sense in their products of the future - and how to introduce them in a way that avoids alienating the customer base that loves its mechanical purity.
Some Guy
IW Pick
100%
0%
Some Guy,
User Rank: Strategist
9/11/2014 | 11:47:26 AM
Rolex threatened by Apple Watch Edition, not Apple Watch
Apple also is marketing an 18-karat version of the Apple Watch, sub-branded the Apple Watch Edition. This is the the threat to Rolex, not the vanilla Apple Watch.
BillB031
100%
0%
BillB031,
User Rank: Moderator
9/11/2014 | 12:18:54 PM
Re: Packing technology into a Rolex is nothing new
The "submariner" has boasted 300meters depth (I assume thats what you meant)  for 60 years.  The appeal of the rolex (10k & up as the author puts it), is the mechanical automatic movements that do not utilize batteries.   

They do however have a less expensive quartz line that maintains the rolex style.  I could see "smartwatching" one of those, but they will never do that to the "mechanical" timepieces, which are the sought after watches they are known for.  Won't happen..
David F. Carr
0%
100%
David F. Carr,
User Rank: Author
9/11/2014 | 12:27:47 PM
Re: Packing technology into a Rolex is nothing new
Rolex is more than 100 years old and probably has a good chance of being around for another 100 or two. I'm sure you're right that they will be resistant to fads, but they didn't get this far by ignoring new technologies, just by choosing them carefully.
ChrisMurphy
100%
0%
ChrisMurphy,
User Rank: Author
9/11/2014 | 12:50:54 PM
Re: Packing technology into a Rolex is nothing new
I've seen a number of articles today (Wall Street Journal, Daily Beast, Reuters) discussing the competition for Swiss watchmakers. All of them just assume it's today's Swiss watch vs. the Apple Watch. None of them raise the notion that Swiss watchmakers could innovate using software. 
Charlie Babcock
0%
100%
Charlie Babcock,
User Rank: Author
9/11/2014 | 1:30:20 PM
Evolving products in software; the rest of the world will catch on
Apple is a great example of a company that redefines a product through its software and by integrating external services into the software. It's leading in this space, not owning it forever. I assure you, even those devoted to pure mechanical art will find a way to incorporate software into a high end, digital version of their product. It will be necessary to survive. Americans excel at capturing and interpreting the wishes of consumer culture in software. The Swiss, the Germans, the Japanese and the rest of the world will catch on. Not sure when they'll be able to catch up.
Laurianne
100%
0%
Laurianne,
User Rank: Author
9/11/2014 | 1:46:26 PM
Re: Packing technology into a Rolex is nothing new
Chris captures the crux of the worry for the Rolexes of the world quite well. What happens when the user decides he wants Apple Pay on his Rolex, which he is not interested in giving up? Who's in charge -- Apple, or Rolex? The software companies, or the car makers?
tzubair
100%
0%
tzubair,
User Rank: Ninja
9/11/2014 | 2:15:41 PM
Rolex or Apple.
I foresee the competiton Rolex is going to face with the new Apple watch. Though why people would opt for smart watches when they have smart phones, tablets and all the latest technology in their hands? I would rather have a good old-fashioned (and ridiculously expensive) Rolex watch instead for its symbolic grandeur. But Apple watch will be a favorite for the gadget lovers who are absolutely obsessed with technology to the point of having their bills paid by a watch. ( I am not one of them)

By the way I came across an interesting comment on facebook:
''I think Apple watch battery will last forever: it is powered by Steve Jobs spinning in his grave after seeing how ugly it is''
Page 1 / 3   >   >>


The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll