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Apple Watch And The Threat To Rolex
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David F. Carr
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David F. Carr,
User Rank: Author
9/11/2014 | 12:27:47 PM
Re: Packing technology into a Rolex is nothing new
Rolex is more than 100 years old and probably has a good chance of being around for another 100 or two. I'm sure you're right that they will be resistant to fads, but they didn't get this far by ignoring new technologies, just by choosing them carefully.
BillB031
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BillB031,
User Rank: Moderator
9/11/2014 | 12:18:54 PM
Re: Packing technology into a Rolex is nothing new
The "submariner" has boasted 300meters depth (I assume thats what you meant)  for 60 years.  The appeal of the rolex (10k & up as the author puts it), is the mechanical automatic movements that do not utilize batteries.   

They do however have a less expensive quartz line that maintains the rolex style.  I could see "smartwatching" one of those, but they will never do that to the "mechanical" timepieces, which are the sought after watches they are known for.  Won't happen..
Some Guy
IW Pick
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Some Guy,
User Rank: Strategist
9/11/2014 | 11:47:26 AM
Rolex threatened by Apple Watch Edition, not Apple Watch
Apple also is marketing an 18-karat version of the Apple Watch, sub-branded the Apple Watch Edition. This is the the threat to Rolex, not the vanilla Apple Watch.
David F. Carr
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David F. Carr,
User Rank: Author
9/11/2014 | 10:40:09 AM
Packing technology into a Rolex is nothing new
You can see it in the product image displayed above, for the Submariner watch boasting water-resistence to 3,000 feet 1000 feet/300 meters. Rolex has been packing exotic features into its watches for a long time, but doing so with a restrained sense of style. The point of Chris's column is not that Rolex lovers will give up their treasured item in favor of an Apple Watch but that Rolex (and every other product creator) needs to be thinking about the role embedded software will need to play in their future products.

That doesn't mean the next new Rolex watch will look or function anything like an Apple Watch, but you can bet Rolex engineers are thinking hard about what digital technologies will make sense in their products of the future - and how to introduce them in a way that avoids alienating the customer base that loves its mechanical purity.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
9/11/2014 | 9:02:20 AM
Re: Digital watch vs Rolex??
"Pure mechanical art" -- that's a wonderful way to describe the appeal. I don't own a Rolex either, but I do own a Stuhrling watch that I absolutely love, and I think you've captured part of the reason. But I think of how BMW once resisted putting lots of big cupholders in its cars, since driving was supposed to be about the driving experience, not being distracted by drinking coffee or, gads, a Big Gulp. Today, BMW has a $100 million fund to invest in mobile apps. If the purist market shrinks by some notable share, then success could come to the companies that can keep the allure of mechanical art while effectively -- perhaps meaning invisibly -- blending in the digital element. 
BillB031
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BillB031,
User Rank: Moderator
9/11/2014 | 8:16:15 AM
Digital watch vs Rolex??
Where does the Author get these ideas for a story?...  I don't own a Rolex, but I do own a Breitling Navitimer.  The reason people buy these watches is because of pure mechanical Art. 

So no,  Nothing digital will replace these watches.  Replace a Timex, Seiko, other junk watches?, yes.   Replace a Rolex? hell no.
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