5 Steps To Build A Strong IT Brand - InformationWeek

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5 Steps To Build A Strong IT Brand
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User Rank: Apprentice
10/6/2014 | 7:07:11 PM
Re: Self promotion not IT's forte
Intergration is really important in a company as different departments can learn skills from each other. In the event of an absence of coersion, we find that there's an unitentional conflict. It is true that IT people are not "Sales people" but why not build teams which includes marketing people to avoid such problems?
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
9/29/2014 | 4:36:43 PM
Self promotion not IT's forte
IT folks are not salespeople. Brand-building and "service with a smile" don't come easy to them. But it's a real brand killer when the help desk is a phone number you can never remember or a web site that you keep forgetting to bookmark that looks like it's from the late '90s. Anything IT can do to integrate IT support with employees' workflows and make it social and mobile will help build trust. But can IT learn to self-promote?
User Rank: Ninja
9/29/2014 | 1:28:32 PM
Re: Truer words ...
I think a lot of it stems from the old days where users in general were less techsaavy and thus burdened IT a lot more back then, which might have added to the US vs THEM mentality.  Personally I am starting to see a lot more alignment between IT and departments like marketing who are starting to have more demanding IT requirements, but who also possess skills to make it more of a joint effort rather than merely pushing a project to IT.  That being said, it is so critical that as IT departments move away from being a cost centre to their own internal businesses, that they keep in mind they need to be aware of their brand as viewed by their internal customers.  Moreso for IT departments who have external customers.
Lorna Garey
Lorna Garey,
User Rank: Author
9/29/2014 | 11:24:14 AM
Truer words ...
"We have a brand whether we know it or not. Our customers can either come to us or circumvent us." Sounds like Craig is being smart and proactive, and facing reality by deploying a companywide survey and really listening to the results. Judging from the stories I hear from friends about how IT behaves, many shops still have an us vs. them bunker mentality -- maybe subconscious, maybe not. 

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