Facebook Cracks Down On Fake Likes - InformationWeek

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Facebook Cracks Down On Fake Likes
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Ariella
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Ariella,
User Rank: Author
10/11/2014 | 7:48:39 PM
Re: Facebook Cracks Down On Fake Likes
Better late than never, right, @freespiritny25
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:43:13 AM
Re: Effective business model but illegal
@WaqasAltaf That's where it gets tricky. The number of likes a page has, on a superficial level, has some weight in deciding whether a product or company has clout. The difference between organic and paid-for likes, though, is what happens after the initial like. If a company is inflating their follower count with paid-for, fake accounts, they won't see the engagement on their posts that pages with real likes do -- and in the end, that penalizes them.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:39:55 AM
Re: How big is the FB site integrity engineer's investigative staff?
Years ago, likes were what you wanted. You could (and still can) buy ads to drive up your followers. Facebook's algorithm has changed since then, and likes aren't nearly as important. Facebook decides whether a page is valuable based on the content it posts. If you have 10,000 followers but no one comments, likes, or shares your content, Facebook deems your page less valuable and your content isn't shown as widely. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:35:50 AM
Re: Fakes
The problem is that while paid-for likes boost numbers on a purely superficial level, they don't boost engagement. Engagement is what businesses want on their pages because those stats determine how often, where, and whether their posts appear in users' news feeds. The more engagement a page's posts have, the more widely they're showed. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:33:02 AM
Re: spam
LinkedIn's use of it is practical -- for example, to see whether a recruiter or hiring manager has looked at your profile after you submitted an application -- whereas it would be entirely vanity-related on Facebook. Spammers know that, which is why it's something they prey on.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
10/7/2014 | 8:05:13 PM
How big is the FB site integrity engineer's investigative staff?
It's going to take more than one Facebook site integrity engineer to convince me that digital reality has anything to do with real likes and dislikes. How big is his investigative staff? I hope it rivals the headcount of the National Railway of India (the country's largest employer). He's going to need it.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
10/7/2014 | 6:53:44 PM
Re: Fakes
I would go so far as to say that the term "fake Like" is a redundant.
Lorna Garey
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Lorna Garey,
User Rank: Author
10/7/2014 | 3:05:59 PM
Fakes
I was just discussing the concept of fake Yelp reviews. This seems like more of the same, something ethical business owners could get burned by. If a business thought a competitor was paying for Likes, is there some action they can take?
Ariella
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Ariella,
User Rank: Author
10/7/2014 | 2:25:48 PM
spam
" that claim to do something that alters your Facebook experience, such as seeing who's viewed your profile, "


That's just what LinkedIn offers as enticement to get people to sign up for its premium service. 


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