Facebook Cracks Down On Fake Likes - InformationWeek

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Facebook Cracks Down On Fake Likes
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WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/13/2014 | 2:26:34 PM
Re: Effective business model but illegal
Kristin, the company acquiring services for fake likes neither expects such fake users to engage in discussion nor recommend their product. They just want to make a good first impression to the genuine users about the page. Once such image is generated and genuine users get in, the activity is generated.
Ariella
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Ariella,
User Rank: Author
10/11/2014 | 7:48:39 PM
Re: Facebook Cracks Down On Fake Likes
Better late than never, right, @freespiritny25
freespiritny25
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freespiritny25,
User Rank: Ninja
10/9/2014 | 12:30:10 PM
Re: Facebook Cracks Down On Fake Likes
Fake likes are ridiculous. Other sites like youtube fights back at them so why wouldn't Facebook? Promoters and advertisers get people to pay them to access their people even though most of them are not even legitimate? Finally Facebook is doing something about it!.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:43:13 AM
Re: Effective business model but illegal
@WaqasAltaf That's where it gets tricky. The number of likes a page has, on a superficial level, has some weight in deciding whether a product or company has clout. The difference between organic and paid-for likes, though, is what happens after the initial like. If a company is inflating their follower count with paid-for, fake accounts, they won't see the engagement on their posts that pages with real likes do -- and in the end, that penalizes them.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:39:55 AM
Re: How big is the FB site integrity engineer's investigative staff?
Years ago, likes were what you wanted. You could (and still can) buy ads to drive up your followers. Facebook's algorithm has changed since then, and likes aren't nearly as important. Facebook decides whether a page is valuable based on the content it posts. If you have 10,000 followers but no one comments, likes, or shares your content, Facebook deems your page less valuable and your content isn't shown as widely. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:35:50 AM
Re: Fakes
The problem is that while paid-for likes boost numbers on a purely superficial level, they don't boost engagement. Engagement is what businesses want on their pages because those stats determine how often, where, and whether their posts appear in users' news feeds. The more engagement a page's posts have, the more widely they're showed. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/9/2014 | 9:33:02 AM
Re: spam
LinkedIn's use of it is practical -- for example, to see whether a recruiter or hiring manager has looked at your profile after you submitted an application -- whereas it would be entirely vanity-related on Facebook. Spammers know that, which is why it's something they prey on.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:36:09 AM
Re: Fakes
Lorna, the only way for them is to contact the social network to review their competitors' page and scrutinizing as to who is contributing towards likes. You are right; this is same and as unethical as a paid review post/blog for a product/brand.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:33:17 AM
Re: Fakes
vnewman, you are right. The business model is simple and a large % may be in the business of buying 'likes'. Once a page gets initial boost, then the number of followers or likes themselves attract other users.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
10/8/2014 | 2:30:57 AM
Re: How big is the FB site integrity engineer's investigative staff?
Pedro

"A company should think twice when they get a lot of likes on Facebook; it may not be from the people they are interested in getting it from. "

Does a company need to think twice if it has not solicited for likes ? In my opinion, no. A company getting a lot of likes can rely on the publicity if it had nothing to do with creating them through unfair mean.
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