Re: Apple Pay will benefit from marketing
Google Wallet has been failing for a number of reasons.
One is that it's clumsy. You need to open the phone, then type in a PIN, or password. Then you have to open, and perhaps first find, the payment app. Then you again need to type in a PIn or password. Then you have to close the app, then close the phone. That's even more work than using a credit card, particularly since many places don't even require you to sign if it's below a certain amount.
Secondly, unlike Apple, Google hasn't made agreements with credit card companies and banks. That leads to problems in the payment route, which I'll discuss below
And here it is:
The third, and major reason is that every purchase, every location you buy at, the amounts you've spent, and whatever else goes through that transaction, including which credit card you've used, must go through Google's servers. Google's servers? Really? Do we want all of this additional information about everything we buy to sit forever on Google's servers? Because we know that whatever Google may say about it, that's exactly what will happen. This is the ultimate advertisers dream! To know every single purchase we've ever made, and where, how, why and when. And for those who actually don't know, Google is an advertising agency, according to their own financial reports about 96% of their sales and profits are from advertising. Every service they have, every piece of software, is designed to collect our data.