Survey: Consumers Don't Get IoT, But They Will - InformationWeek

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IoT
IoT
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Survey: Consumers Don't Get IoT, But They Will
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Technocrati
50%
50%
Technocrati,
User Rank: Ninja
10/23/2014 | 12:55:24 PM
IoT or Emoticon ?

Everyday folks don't see what all the fuss is about the Internet of Things. In fact, more than four out of five have never even heard of it

 

@Shane    I am really glad to hear someone mention this.  We have been taking more and more about IoT in tech circles, but does the consumer think about it as we do ?    Of course not, and it turns out they don't think about it at all.  At least 4 out of 5 apparently don't.    

Which should serve as a lesson to the industry  - major shifts like these take time and considerable education.  Nothing new here acutally but it looks like the latter is losing ground.  

People in general do not think of their devices as anymore than interesting gadgets that make life a little easier.   The scope of IoT is probably never going to be something the consumer really cares about. 

GAProgrammer
100%
0%
GAProgrammer,
User Rank: Ninja
10/14/2014 | 9:47:28 AM
Re: Logic flaws
Not only that, Lorna, but I have a feeling these numbers are fudged a bit. I highly doubt that if you told consumers that a smart fridge will cost them between 10 and 20% more that you would get over 70% of consumers saying they would buy one. How do I come to this conclusion? They are already available and being advertised and much like 3D TVs, not many are buying.

Until they can get the costs reduced and the privacy issues resolved, I think trying to sell IoT to consumers is a lost cause. Sell it to businesses where it will be most useful and where people can actually see some return on the investment.

I don't have a need for wearables and obviously neither does over 75% of the population. This isn't so much a tech that makes lives considerably better (with a few rare exceptions, less than 5% of the population) - it's tech for the sake of tech, which is always a bad idea.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
10/13/2014 | 11:49:48 AM
Re: Logic flaws
A lot of respondents in the survey weren't familiar with the term IoT itself, but still understood wearable devices, connected cars, smart in-home devices enough to make judgments on what they want from them and what they're willing to pay.   
PedroGonzales
100%
0%
PedroGonzales,
User Rank: Ninja
10/13/2014 | 11:36:57 AM
Re: IoT
@ Ariella.  There is a lot of resistance now, but if IoT companies really work hard on the suggestions mentioned.  IoT devices will be closer than we think.  I think the toughest issue will be how to convince the general population that these devices will add value to their lives?  
Lorna Garey
50%
50%
Lorna Garey,
User Rank: Author
10/13/2014 | 11:32:14 AM
Logic flaws
If people don't know what IoT is or entails, how can they answer whether they'd be willing to pay more for an enabled device? 
Ariella
50%
50%
Ariella,
User Rank: Author
10/13/2014 | 10:11:44 AM
IoT
Resistance is futile. We will all be assimiliated into IoT


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