Microsoft Battles Google, Amazon In The Cloud - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Microsoft Battles Google, Amazon In The Cloud
Newest First  |  Oldest First  |  Threaded View
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
10/22/2014 | 11:53:35 AM
Re: Azure momentum
That's a good point, Tom. A Forrester analyst I know is fond of saying that the best management strategy is to choose devices and software that require little management.

That said, I think Microsoft is making progress. Its consolidating all of its device management tools and opening those tools so they can be used to manage all major device types-- iOS too, not just Windows. Done correctly, this could spare IT admins some complexity.

Some of Microsoft's new analysis tools, such as natural language queries in Power BI, are also intriguing because they bring user-friendliness to a field full of data scientists. Talking to execs at Microsoft, I think they'd like to empower more workers (including those who aren't in technical fields) to focus on data and to discover actionable business insights. If they can take the complexity out of data analysis and turn it into something user-friendly, I think that would be no insignificant feat. But as you point out, Microsoft needs to keep moving-- Google and others aren't sitting still.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
10/21/2014 | 5:37:31 PM
Re: Azure momentum
I wonder how much serving enterprises matters when it would be better to provide a product that's not so complicated or unreliable that it requires service. If Google can get to that point, Microsoft's hand-holding will have less value.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
10/21/2014 | 12:07:52 PM
Azure momentum
Microsoft has long made the "enterprise expertise" argument and labeled Google an advertising company that doesn't understand the enterprise. It hammered this message home when Office 365 was released and was competing with Google Apps. They'll keep hammering it home with Azure; it's a strong message given the Azure momentum and Microsoft's vast experience serving enterprises.


State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll