Facebook Referral Traffic Soars, Twitter Tanks Again - InformationWeek

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Facebook Referral Traffic Soars, Twitter Tanks Again
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Lorna Garey
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Lorna Garey,
User Rank: Author
10/31/2014 | 2:38:02 PM
Nonintuitive
Kristin, What's your take on why this is? For me, I see Twitter as all about referrals to external links, while Facebook is more about staying on the site to read friends' posts. Is it just the sheer volume of users?
saliknaqi
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saliknaqi,
User Rank: Apprentice
10/31/2014 | 2:59:20 PM
Traffic referrals.
what is meant by traffic referrals? the refrence to link which belong to some other website?
kstaron
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kstaron,
User Rank: Ninja
10/31/2014 | 3:03:08 PM
Why the loss in users
I'm not surprised by Pinterest being number 2 for referrals, a picture really is worth a thousand words sometimes. Since nearly every major site listed reported losses in user referrals though, are users simply become more picky? Or are other minor sites spreading the referrals between them?
freespiritny25
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freespiritny25,
User Rank: Ninja
11/1/2014 | 2:23:29 PM
Re: Facebook Referral Traffic Soars, Twitter Tanks Again
Perhaps it is due to Facebooks superior multimedia and timing. Facebook has a lot of tricks and tools to create an advantage over the other social media outlets. Facebook seems to be a leader in referral traffic..at least until the other ones figure it out.
danielcawrey
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danielcawrey,
User Rank: Ninja
11/1/2014 | 4:35:26 PM
Re: Nonintuitive
Simply put, Facebook is powerful. It is capable of generating so much traffic for a site if something goes viral it is ridiculous. Other social media sites simply do not have that impact. 

I am surprised by Twitter's decline, but I suppose they are not iterating at a fast enough scale the way Facebook has. Plus, they lost the messaging game – something Facebook has been doing quite well with. 
Li Tan
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Li Tan,
User Rank: Ninja
11/2/2014 | 9:46:45 PM
Re: Facebook Referral Traffic Soars, Twitter Tanks Again
The availability of rich media is one important factors here. The similar thing happens in China. WeChat has gained more and more popularity in the past few years due to its rich media ability compared to that of Weibo (Chinese version of Twitter).
BruceHarpham
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BruceHarpham,
User Rank: Apprentice
11/3/2014 | 10:36:23 AM
Surprised about LinkedIn
The low ranking of LinkedIn is surprising. What about the quality of these website visitors? I can see LinkedIn potentially driving better quality traffic (i.e. longer time on site, more likely to sign up/buy etc) than Facebook for some purposes since people are going there for professional reasons.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/6/2014 | 11:27:09 AM
Re: Nonintuitive
I think @danielcawrey is right -- Facebook is just that much more powerful. Facebook's algorithm probably plays a part too. Think about it: Tweets are a flash in the pan, and the odds that even a sliver of your followers see them at the time that you post them is rare. Facebook's algorithm -- regardless of people's opinion of it -- combats this. Links have more staying power on Facebook.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/6/2014 | 11:35:32 AM
Re: Facebook Referral Traffic Soars, Twitter Tanks Again
That's a good point, too. Facebook has tweaked the visual nature of news stories and links by making images more prominent. Compare this to the small, fleeting images in Twitter, and it's clear that could have an effect, too.


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