Obama 2012 CTO: From Campaign To Enterprise - InformationWeek

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Obama 2012 CTO: From Campaign To Enterprise
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Technocrati
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Technocrati,
User Rank: Ninja
11/8/2014 | 7:00:17 AM
What Does the White House and Amazon have in common ?
Amazon.com still knows the consumer far better than any campaign knows its voter.

 

Somehow, I find this difficult to undersand. How can he say this ? If analytics help win the election then it had to help the campaign understand the voter tendacies.

Sure Amazon has more time to collect more detailed information but the ability to draw some reasonable conclusions as to how a voter probably will vote or the areas to focus on seem to be within reach of a campaign if their analytics is conducted correctly.
Technocrati
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Technocrati,
User Rank: Ninja
11/8/2014 | 6:51:20 AM
Mr. Reed on Tech Team Building and Management
The experience of running a tech team, really is underestimated. It is not an easy task at all - managing these personalities can be very challenging.

Antoher aspect that Mr. Reed brings up was Who can recruit ? This is very important to assembling the best talent.

Mr. Reed provides Some really good insight regarding some tough issues that stand in the way of achieving tech and overall project goals.
Technocrati
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Technocrati,
User Rank: Ninja
11/8/2014 | 6:35:44 AM
Elections and Enterprise Software
Really interesting to consider the fact that the Obama run for president was the first time Enterprise software was used in a campaign. I hadn't thought about it but that is exzactly what happened.

Now that it has proven effective, I hate to see how it will be used by both parties going forward.
ChrisMurphy
IW Pick
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ChrisMurphy,
User Rank: Author
11/6/2014 | 5:37:59 PM
The human force
I like how much he emphasizes the human element, the techies behind the tech. I asked him a question at Interop what was different about building a company to last, as opposed to a campaign, and he said in the campaign they had to focus on keeping people healthy -- things like eating right, so they could sustain through the all-consuming period that is a political campaign. 


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