9 CIO Tech Priorities For 2015 - InformationWeek

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9 CIO Tech Priorities For 2015
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impactnow
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impactnow,
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1/23/2015 | 11:52:46 AM
Re: Omnichannel
I complexly agree unfortunately I have only seen a few retailers implementing the reality  of Omni channel, I still receive hard copy flyers and coupons in the mail when they have my email address and my mobile number. One retailer, Macy's recently introduced the ability to redeem coupons via your account without bringing a hard copy coupon. This should be the case for all loyalty incentives as well, if a company gives a client a loyalty incentive why do they make it so cumbersome to use? It should be directly linked to their loyalty number. Groupon has also started seamless redemption by name for some of their offers and it's very convenient especially when travelling or when your phone dies unexpectedly.
D. Henschen
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D. Henschen,
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1/22/2015 | 5:34:02 PM
Re: Omnichannel
I did include a few points on Omnichannel. The key theme I kept hearing over and over is that companies have to stop operating in silos. The channels have to be integrated and the customer insight transparent across all channels because customer journeys weave in, out and across multiple channels. Customers assume you know them no matter what channel you're in, and they're really put off when they encounter inconsistencies from channel to channel.
impactnow
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impactnow,
User Rank: Author
1/21/2015 | 1:10:15 PM
Omnichannel

All great points to focus on, but I am curious about whether the retailers had new strategies outlined for implementing Omni channel. Did you see any great examples of Omni channel that are working well?

D. Henschen
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D. Henschen,
User Rank: Author
1/20/2015 | 9:33:50 PM
Three points on innovation: do POCs, set asside time and budget, and set up a matrix of priorities
Personally, I like the three points of advice offered by NRF CIO Council members:

1. Do POCs in which you can gather meaningful measurement and feedback.

2. Set asside time (hackathons and co-innovation days) and money (in a separate budget) for innovation.

3. Set up a matrix of priorities, putting high-value/low-complexity projects first and sidelining low-value/high-complexity ideas.


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