Dear Marketing: You're Doomed (If You Don't Change) - InformationWeek

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Dear Marketing: You're Doomed (If You Don't Change)
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tzubair
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tzubair,
User Rank: Ninja
1/30/2015 | 2:40:08 AM
Re: very original message
"But this is not the kinds of things that an IT officer can say to a Marketing officer. From IT Manager to Marketing Manager and from CIO to CMO yes."

@Nasimson: I agree that these suggestions can only be made on a strategic level and it's difficult for someone in the lower ranks to present these. However, even at the CIO level, it becomes difficult to convince a CMO because of the way both of these usually think. A CIO may have a lot of numbers and analysis to support his arguments while a CMO may look at things from a creative perspective.
tzubair
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tzubair,
User Rank: Ninja
1/30/2015 | 2:28:04 AM
Re: Digital activity and relationship -- 2 different things
"More digital activity does not establish relationship. Relationship is hard to come by, not achieved with the press of the send button. Hiding behind digital activity generates the "non-relationship" you don't want to build."

@Charlie: If the digital presence exists in the form of 360 degrees whereby you're able to see the brand on all social media you use, popular websites you browse, blogs you read and apps you use, do you not think that helps in establishing the relationships? What else as a brand, can you do, to improve on the relationships?
nasimson
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nasimson,
User Rank: Ninja
1/29/2015 | 11:00:41 PM
very original message
> So, IT needs to wake up, too. We're the ones, presumably, that craft
> the systems that marketing uses. So if our marketing folks are going
> down the wrong road, we need to help redirect them.

Very original message! Marketing tends to go overboard. IT can act as restraint. But this is not the kinds of things that an IT officer can say to a Marketing officer. From IT Manager to Marketing Manager and from CIO to CMO yes.

> So, IT needs to wake up, too. We're the ones, presumably, that craft
> the systems that marketing uses. So if our marketing folks are going
> down the wrong road, we need to help redirect them.

 
Charlie Babcock
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Charlie Babcock,
User Rank: Author
1/29/2015 | 12:40:39 PM
Digital activity and relationship -- 2 different things
First time I've seen black holes and sanity linked together, Jonathan. I need Sane Black Hole to take over where my email filters leave off. More digital activity does not establish relationship. Relationship is hard to come by, not achieved with the press of the send button. Hiding behind digital activity generates the "non-relationship" you don't want to build.

 
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