New Target CIO: Bull's-Eye On Innovation - InformationWeek

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New Target CIO: Bull's-Eye On Innovation
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ChrisMurphy
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ChrisMurphy,
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2/4/2015 | 8:51:56 AM
Re: Amazon wants to enlarge Prime at expense of big box stores
Target is a master of the store experience -- people love going to the store and find it really easy to buy way more than they had planned. It needs to weave the digital experience into that store experience, and create one that's completely non-dependent on being in store. Outside looking in, that second one sounds like the harder hurdle for the company.  
Thomas Claburn
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Thomas Claburn,
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2/3/2015 | 4:34:22 PM
Re: Amazon wants to enlarge Prime at expense of big box stores
Big box stores are going to need to work harder to incentivize visits and purchases. Amazon is just so convenient once you have an account.
Charlie Babcock
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Charlie Babcock,
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2/3/2015 | 3:56:45 PM
Amazon wants to enlarge Prime at expense of big box stores
Amazon is trying to capture the less price sensitive, more service ssensitive shoppers in the economy but it wouldn't mind taking a few from Target. Its Prime membership program sustained 53% growth last year when it raised the fee from $79 to $99. Prime members get free video streaming from the Amazon Prime collection and free delivery of goods they order. In some cases, that's going to replace visiting the big box store.


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