Google, Softcard Mobile Payment Partnership Targets Apple Pay - InformationWeek

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Google, Softcard Mobile Payment Partnership Targets Apple Pay
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Kelly22
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Kelly22,
User Rank: Strategist
2/24/2015 | 12:04:50 PM
Re: edge
Absolutely, switching payment methods is a small price to pay for a discount on everyday products. Like you, I'm a loyal (almost too loyal) Dunkin' fan! I'd scan my iPhone for discounted coffee any day.
Kelly22
50%
50%
Kelly22,
User Rank: Strategist
2/24/2015 | 9:37:22 AM
Re: If you can't beat them...
Ha, exactly. Seeing a similar strategy over at Microsoft in the way they're snapping up companies like Acompli and Sunrise to boost their mobile offerings.
Kelly22
50%
50%
Kelly22,
User Rank: Strategist
2/24/2015 | 9:32:45 AM
Re: edge
Most of the time I'd agree with you - it's much easier to grab my debit card than to search through my phone for a specific app. But some retailers offer pretty good deals for people who pay with smartphones. I remember a couple months back, people who used Dunkin Donuts' mobile app for payment could order any size iced coffee for $.99. If some kind of incentive or rewards program was used for mobile payments, it could make a big difference in persuading people who don't normally pay with mobile (like me) to scan their phones at the register.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
2/23/2015 | 7:18:06 PM
If you can't beat them...
...partner with them.


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