Spark Promoter Databricks Should Let Software Shine - InformationWeek

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Spark Promoter Databricks Should Let Software Shine
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Charlie Babcock
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Charlie Babcock,
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3/19/2015 | 10:08:44 PM
Good luck on that, Databricks
That's pretty good advice to Databricks, Doug. More power to them if they can promote an open source based product into profitability at an early stage. But most successful open source companies -- Red Hat, Cloudera, Docker -- let open source code downloads and word of mouth to spread the word that will help get their product established. Once they're established as the technical expertise in the field, they can charge for training, technical support, testing and certification of compatibility. It's a slow way to get rich, but Red Hat now has a very broad customer regularly renewing subscriptions without being dunned. Some expenses, like marketing and sales, go away when the model works.
D. Henschen
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D. Henschen,
User Rank: Author
3/19/2015 | 1:52:54 PM
More examples of Databricks Cloud Centrism
As noted, Databricks has cultivated many partnerships and has many certified distributions and apps, but the ones favored with front-and-center attention during the keynotes were Databricks Cloud Partners. ZoomData, for example, demonstrated a very cool BI BI suite that runs on top of Databricks Cloud. Partner PanTera showed off an equally cool mapping and data-visualization app that runs on Databricks Cloud. Spark partners are all well and good, but here's another example of Databricks putting all the spotlights on Databricks Cloud. 


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