Re: Why Pinterest Updates Its Mobile App Every 3 Weeks
I like Mr. Beltzer's response to the question of why they do things this way - 'because they wouldn't give me two weeks' kind of amounts to 'why not?' We see that a lot when it comes to recent IT trends. Think about DevOps; why not elminate any needless steps in the process and streamline everything into our development cycle? Now, there are some legitimate reasons why not for some enterprises (compliance, security), especially in some industries (financial, government-related), as others are pointing out here. If you're in one of them, then maybe Pinterest's method is not for you, but there are still some useful tips to be gleaned here. For example, getting all your users on board a big change like this, collecting their feedback, and using it to improve the process.
Continuous improvement is the name of the game, and that's also true for every business. New techonlogies like cloud, like SDN/NFV, like analytics, allow companies to innovate faster and better whether they're marketing directly to consumers or not - whether they're releasing on mobile or not. If you look at the number of companies adding 'digital' officers and departments, you see that this now touches even businesses that this once seemed irrelevant to. Fortunately, if you don't have the scale, the reources, or the desire to build the infrastructure necessary for yourself, outside companies can help. Amazon, Google, and Docker have offerings to help you streamline your process without having to retrain all your staff. Meanwhile, if you need to stay in-house, there's all kinds of great hyperconverged options. I'd say there's a lesson in here for everyone.
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4/6/2015 | 9:33:08 AM