IT Life Radio: You're Doing Gamification Wrong - InformationWeek

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IT Life Radio: You're Doing Gamification Wrong
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David Wagner
David Wagner,
User Rank: Strategist
5/7/2015 | 12:01:21 PM
Re: Valve
@whoopty- I can't say I'm familiar with Valve's gamification efforts on the business side. Can you tell me more?
User Rank: Ninja
5/7/2015 | 7:12:05 AM
One of the best companies for gamifying aspects of their business is Valve. Although it certainly has a lot of experience when it comes to game making, it's the way that it's turned its sales and using its digitital distributiuon software (through tradeable cards etc) that makes it so successful. It's made millions off of making the very act of selling products into a game.

It's genius, although rather distasteful. 
David Wagner
David Wagner,
User Rank: Strategist
5/6/2015 | 6:29:42 PM
Re: gamified yet?
@Tom- Well, that's an interesting thought. I suspect that no one is expecting their games in gamification to be more fun than Candy Crush. But it is true that Steve said that you have to tune your game to behaviors of the people involved. I think a lot of enterprises tune the game to their wants, not to people's needs. And so the game is not fun no matter what.
Thomas Claburn
Thomas Claburn,
User Rank: Author
5/6/2015 | 5:18:24 PM
gamified yet?
>We noted in an article last year that there weren't many real-world wins in enterprise gamification.

I'd wager that the majority of gamification failures had something to do with the lack of game quality. If we were trying to novelize the enterprise instead of gamify it, we'd have a lot of poorly written novels. That's because writing a compelling narrative is difficult. Making a good game isn't easy either. 

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