Microsoft Says Short Attention Spans Are Fine - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Microsoft Says Short Attention Spans Are Fine
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 4 / 5   >   >>
Ariella
50%
50%
Ariella,
User Rank: Author
5/18/2015 | 12:01:10 PM
Re: Microsoft Says Short Attention Spans Are Fine
Do we really know the attention span of goldfish? Did we figure it out by hooking them up to the internet?
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
5/18/2015 | 11:47:27 AM
Re: Microsoft Says Short Attention Spans Are Fine
@danielcawrey- Well, if that becomes a problem people don't like, they'll change technology. Personally, I think the fact that we'rew adapting to our environment that we are creating ourselves is an indictation that a) we're makign the world we want and b) that we're adapting nicely to it.
danielcawrey
50%
50%
danielcawrey,
User Rank: Ninja
5/17/2015 | 8:03:02 PM
Re: Microsoft Says Short Attention Spans Are Fine
The fact that our attention span is shortening is not a good thing.

There's probably nothing we can do about it. That's disheartening. I've noticed that it's becoming harder for people to watch long movies, read books, or just plain relax. Technlogy has taken over. 
mejiac
50%
50%
mejiac,
User Rank: Ninja
5/17/2015 | 3:00:41 PM
Re: tl;dr
@vnewman2,

"Impatience"...that's a very interesting point of view, and I think you're right. I'll hear my wife yelling at her phone because either a page won't finish loading or an app won't launch/work. I constantly have to reminder her that it's still a program that's running and many times they have hicups.

But  I do agree that we're getting accostumed to things loading instantly and not having to wait 10 min on the phone. But I think that at this time it's the nature of the beast.

What do you think?
mejiac
50%
50%
mejiac,
User Rank: Ninja
5/17/2015 | 2:58:13 PM
Re: Microsoft - It figures.
@ANON123441910735,

" the ability to focus thought toward a single end is a useful talent"

I share your sentiment. In any business environment, we're held accountable to provide deliverables....deliverables that do require our full attention.

Even though in the consumer world it does seem that the attention span is shrinking (I'm actually surprised that my son can keep calm and be entertainment on a single activity for so long, when most of this peers are asking "what's next" every 5 seconds), but at the entreprise level, this is a different story. Not being able to focus can easilly define the line between unemployed and employed.

 
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
5/17/2015 | 1:45:31 AM
Re: tl;dr
I would love to see the researchers focus on the evil stepsister of attention span - impatience. I know my ability to remain patient has hit an all-time low, and technology, and the problems inherent in using it, are definitely the cause.
PedroGonzales
50%
50%
PedroGonzales,
User Rank: Ninja
5/16/2015 | 6:28:50 PM
Re: tl;dr
I think our efficiency has decrease; there are some jobs that require us to fully concentrate on a task.  At lunch, i saw a guy eating his meal while trying to watch a show on his smartphone.  I wouldn't be able to enjoy either the movie or the meal.  I think it is clear that if we repeat a specific task multiple time it will have an impact on our brains.
mak63
50%
50%
mak63,
User Rank: Ninja
5/16/2015 | 1:39:06 PM
Re: tl;dr
@Thomas Claburn

I forgot what I was going to say.
That was really funny. I was about to add something else, but I forgot as well. Something about attention span I'm sure.
ANON1243441910735
50%
50%
ANON1243441910735,
User Rank: Strategist
5/16/2015 | 11:50:54 AM
Microsoft - It figures.
Having used a number of Microsoft products, this study doesn't surprise me. They seem to have been designed and built by people with short attention spans and little attention to detail. However, the ability to focus thought toward a single end is a useful talent, and the people who have that talent have produced many of our finest works of music, literature, poetry and philosophy. Otherwise, every novelist would be Jack Kerouac, every poet would be Alan Ginsberg, every musician would be David Byrne, and every essayist would be Hunter S. Thompson.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
5/16/2015 | 8:11:31 AM
One second less than the attention span of a goldfish?
David, I went past your first sentence. I believe the owner of that cat riding the Roomba wanted to use the cat's tail to help the Roomba clean the floor. These studies usually generalize. What about thos of us who practice meditation and have more attention span than that goldfish? Some of us can actually sit still for more than a second as well. This only means that in that Microsoft study no one practiced meditation and the sample was not heterogeneous enough.. :) -Susan
<<   <   Page 4 / 5   >   >>


State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
AI Regulation: Has the Time Arrived?
John Edwards, Technology Journalist & Author,  2/24/2020
News
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
Slideshows
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll