Sentiment Analysis: How Companies Now Listen To The Web - InformationWeek
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Sentiment Analysis: How Companies Now Listen To The Web
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AndreaRavenet
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AndreaRavenet,
User Rank: Apprentice
6/26/2012 | 3:30:13 PM
re: Sentiment Analysis: How Companies Now Listen To The Web
S.A. is about to change the gaming sector, as well.

As social mobile game developers, one of the reasons we began focusing on Twitter was its wealth of data and the challenge of gauging mood in such big data. We've built a psycholinguistic A.I. that uses crowdsourcing, the power of humans voting on human expression that constantly hones "Mind of Man for Twitter": an iOS game that reveals your online persona --gauging moods, emotions, and behaviors--as viewed by the Twitterverse. (With more use, the more powerful and more accurate the "machine" becomes.)

It gets more interesting over time, when, with more tweets, it becomes harder and harder to conceal the "real" you behind the projected (or crafted) "online" you. Users are fascinated with this, as are the companies who use Mind of Man to see the "personality" their company projects on Twitter. They're asking to see themselves not just once, but over time. Users and companies alike want to know how their "voice" is perceived by the rest of the world. "How should I sound?" has become "How do I sound?" It's about time.

You're right, it's all about listening.



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