Apple Results: iPhone Blooms, But Whither The iPad? - InformationWeek

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Apple Results: iPhone Blooms, But Whither The iPad?
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Angelfuego
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Angelfuego,
User Rank: Ninja
7/22/2015 | 9:09:41 PM
iPad sliding down
I am very surprised that the sales of iPad is decreasing. I would purchase an iPad, before I would purchase an iPhone. I guess I am not a part of the majority, when it comes to the iPad versus the iPhone. Apple's watch is not even on my radar.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
7/23/2015 | 7:12:22 AM
Re: iPad sliding down
ANgelfuego, both the iPad and the iPhone are great devices. If you make up your mind and purchase an iPad you will absolutely love it. -Susan
Susan Fourtané
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Susan Fourtané,
User Rank: Author
7/23/2015 | 8:58:05 AM
iPad potential is missing
Most people think of the iPad as just an entertaining device. A few see the potential it has as a working tool, which is a pity since it works great for those who need to be on the road often, or even use it instead of the Mac in plenty of opportunities. The iPad Pro with the multitasking feature will be great for those of us who love the iPad already as a working tool. -Susan
yalanand
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yalanand,
User Rank: Ninja
7/23/2015 | 1:02:14 PM
Re: iPad potential is missing
@susan I agree. IPad is the ultimate working tool. You need to get things done? Use an iPad. IPads working logic is based on the fact that it only motivates you to waste your time when you have it, and the services and ui design aid this factor.
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 1:38:49 PM
Re: iPad potential is missing
@Susan Fourtané,

Many industries do you Ipads as a portal system for there business. Many restaurants use it. Disney for example uses ipads for both POS systems both at the theme parks and for guess check in/check out.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
7/23/2015 | 1:45:08 PM
Re: iPad potential is missing
mejiac, yes, I know all that. There are schools where both teachers and students use iPads in the classroom as well. I was talking about individuals who don't see iPads as a working tool and think about them just as devices for enetertainment. -Susan
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 1:49:47 PM
Re: iPad potential is missing
@Susan Fourtané,

And sadly is it that audience that companies are mostly trying to target there marketing, since they're the most likely to continue buying.

Those that are tech saavy do take advantage of the ipads capabilities, but we represent the minority in comparison to what really drives sales volume
Susan Fourtané
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Susan Fourtané,
User Rank: Author
7/25/2015 | 9:50:42 AM
Re: iPad potential is missing
mejiac, well, no. It's not like companies are trying to target individuals who don't see the potential of the iPad as a working tool. It's those other people who have done a good job convincing others that iPads are not good for work. So, that's the problem I see, you see? -Susan
mejiac
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mejiac,
User Rank: Ninja
7/27/2015 | 9:26:01 AM
Re: iPad potential is missing
@Susan Fourtane,

Thank you for you're comment, and a very good point.

I do think that Samsung and it's line of tablets have done a better job at showcasing multitasking and using the tablets for work purposes. People usually associate using a tablet for work as limited to emails and reviewing documents, but not actually getting something done.

The fact that you can attach any USB devices (including mouse and keyboard) to an android tablet shows a great deal of versatility, one that many folks appreciate.
jagibbons
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jagibbons,
User Rank: Ninja
7/23/2015 | 12:54:14 PM
Just a "healthy bounce"
The article explains why the iPad is slumping in sales and will continue to flatline. The entire segment is dropping in volume. Competitors have found some ways to differentiate themselves from Apple in the tablet space, namely with usable pen/stylus input (something still lacking on the iPad) and the cross-over form factor in the Surface Pro and Surface 3 devices. The iPad won't disappear, but it isn't likely to see the kind of huge year-over-year growth that it experienced in the past.
yalanand
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yalanand,
User Rank: Ninja
7/23/2015 | 1:00:19 PM
Re: Just a "healthy bounce"
@jaggibbons: but you cannot overlook the huge impact iPad has had in 2014. Most smartphones are eating into the tablet space because of their immense size. Including Apple's own iPhone. I think iPads need to have a design change that is radical.
jagibbons
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jagibbons,
User Rank: Ninja
7/23/2015 | 1:02:47 PM
Re: Just a "healthy bounce"
Could be. On the one hand, a "radical design change" could boost the market by developing a new niche like the iPad did back when it debuted. On the other hand, a "radical design change" could change the fundamental definition of an iPad. Either way, real growth is around changing the business case or changing the device to fit a new market segment. The current market is saturated.
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 1:37:15 PM
Re: Just a "healthy bounce"
@jagibbons,

Your comment is spot on in what I think is what most consumers thinks, specially business users.

I do also agree that the current market is saturated, and as mentioned in the article, folks aren't swapping there tablets every 6 months to a year versus there smartphone counterparts.

I myself have 2013 nexus 7, and aside from a bigger screen, I really don't have any reasons to upgrade/get a new one.

I do think that bigger screen Ipad might have a good impact, since it's one of the appeals to Window's Sufarce 3 and it's 12 inch display (which is phenomenal). It would be interesting to see how consumers react since the way tablets are handled and it's portable will definitly change.
jagibbons
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jagibbons,
User Rank: Ninja
7/23/2015 | 4:34:14 PM
Re: Just a "healthy bounce"
I could be wrong, but I don't see the iPad growing in popularity just because of a bigger screen. It's still a device more focused on consumption than creation for most users. I would guess many Apple diehard follower will buy one because it's out. I don't believe very many will choose to buy the bigger iPad versus other forms of full computing devices (whether than be a Surface, laptop or Macbook).
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 4:55:08 PM
Re: Just a "healthy bounce"
@jagibbons,

Thank you for your comment.

Hopefully companies are performing market research to determine what is it that consumers are asking for.

Many times (like Apple has done in the past), the companies dictates what's the next step. I know that for me, it's more integration with my existing devices and online accounts, without having to change an ecosystme (jump from Windows to Mac for example)
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 1:40:32 PM
Re: Just a "healthy bounce"
@jagibbons,

To add to your comment...as mentioned in the article, "The tablet market is hit by fewer new buyers, extended life cycles and little innovation to encourage new purchases,"

I think this says it all.... simply put the cycle at which folks get tablets is very similar to PCs, where you would refresh your laptop every 2 to 5 years (depending on the user and needs of course)
Stratustician
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Stratustician,
User Rank: Ninja
7/23/2015 | 2:41:39 PM
Re: Just a "healthy bounce"
Exactly!  Unlike smartphones which get more heavy day-to-day use and have higher risk of damage due to their nature of use, tablets are going to see a longer lifespan simply because many users don't see an urgent need to update or replace their tablet.  As long as the functionality is still there, it's going to be less critical for them to replace a tablet (unless it is used to replace a laptop function-wise) than it would be for other technology products.
mejiac
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mejiac,
User Rank: Ninja
7/23/2015 | 2:47:59 PM
Re: Just a "healthy bounce"
@Stratustician,

I would be interesting to see how the market will continue to evolve. Before tablets were the "new thing" and are now the norm. Many other industries are still making products to utilize the existing tablet base (like car manufactures that have WiFi enable cars (which in essense is just another way to use a hot spot)

Even thought the laptop market shrank, it won't go away, same goes for Tablets given the health of app ecosystems.

And because of products like Apple Air Play and Google Chrome Cast allow to extend the use of existing devices in a different way, it won't be long before TVs will have embedded protocals to utilize the casting feature.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
7/25/2015 | 10:23:58 AM
Re: Just a "healthy bounce"
Stratus, the way iPads are evolving tells that they are getting closerv to some MacBooks. At some point, Apple might be merging the iPad and MacBook Air, or the iPad Pro might very well be an alternative to the MacBook Air, or the new MacBook. You'll see. :) -Susan
PedroGonzales
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PedroGonzales,
User Rank: Ninja
7/25/2015 | 7:44:43 PM
Re: Just a "healthy bounce"
May be Apple wants to turn their Ipads like the Microsoft Tablet.  This shouldn't be a bad idea.  I think there is more competition in the Tablet market than before.  It is difficult for Ipads to separate from other vendors.   People have more choices.  People tend to replace their phones more becuase of a crack screen, or other issues.  
Broadway0474
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Broadway0474,
User Rank: Ninja
7/27/2015 | 11:25:24 PM
Re: Just a "healthy bounce"
Pedro, you hit upon a good point. I am wondering why people are quicker to replace iPhones than iPad -- is it simply because of broken parts, or because we use phones more often (and thus need them to work at a higher level)?


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