iOS 9 Ad Blocking Could Alter Internet Commerce - InformationWeek

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iOS 9 Ad Blocking Could Alter Internet Commerce
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Ariella
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Ariella,
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9/10/2015 | 2:14:07 PM
Re: ad block
@LarryLoeb I like the fact that they're looking into it, exploring possibilities,  and not just making it an either/or proposition for readers.
larryloeb
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larryloeb,
User Rank: Author
9/10/2015 | 1:58:53 PM
Re: ad block
Well, they--along with a lot of publishers--got to do something, don't they?
Ariella
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Ariella,
User Rank: Author
9/10/2015 | 1:53:42 PM
Re: ad block
@larryloeb The Washington Post is trying to figure that out. See http://www.buzzfeed.com/matthewzeitlin/the-washington-post-begins-blocking-ad-blockers#.ftKnmdnlO

"Many people already receive our journalism for free online, with digital advertising paying only a portion of the cost," a Washington Post spokesperson told BuzzFeed News.

"Without income via subscriptions or advertising, we are unable to deliver the journalism that people coming to our site expect from us. We are currently running a test using a few different approaches to see what moves these readers to either enable ads on The Washington Post, or subscribe."
larryloeb
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larryloeb,
User Rank: Author
9/7/2015 | 3:50:05 PM
Re: ad block
Apple wont directly block ads, they will provides the APIs for others to do so.

But consider this. If you stop ads that you will ignore anyway, you also stop advertisers from being charged for them since they are never delivered to you browser.

This makes ads more efficient and cost less for the advertiser.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:24:55 PM
Re: ad block
All very good points.

People can choose how they want to view.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:23:26 PM
Re: ad block
I don't want anyone to "protect" me from that.

I want the freedom to waste my time as i see fit.

When someone else decides what a waste of time is--even if they are correct-- I get honked off,

Your mileage may vary.
Ariella
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Ariella,
User Rank: Author
9/2/2015 | 1:07:45 PM
Re: ad block
Just on this topic: Hulu announced it would offer ad-free shows for a slightly higher (under $20) subscription rate.  As reported in Ad Age, they spin this as a positive thing for advertisers, for the same reason I've mentioned: people are not receptive to ads that are foisted on them against their own inclination. ""People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them," Mr. Naylor said. And it can now sell advertisers on the notion that the people who access its ad-supported service will typically be more receptive to their ads -- because those less tolerant of ads have filtered themselves out.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 5:24:56 AM
Re: ad block
Protected from what? I'm not sure what you mean.

iOS9 also introduces Apple Transport System, which is a way to get default secure/encrypted browsing going.

That's a different security than the content blocking that is also going on.
larryloeb
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larryloeb,
User Rank: Author
9/1/2015 | 4:15:53 PM
Re: ad block
OK, one vote for "no"

Anyone else?
Ariella
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Ariella,
User Rank: Author
9/1/2015 | 4:04:27 PM
Re: ad block
I'm not sure that I would. Also from the marketer's perspective, they have to consider if its really effective to blast people with ads who only endure them because they're being paid to.
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