BlackBerry Priv Will Be Company's First Android Smartphone - InformationWeek

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BlackBerry Priv Will Be Company's First Android Smartphone
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jagibbons
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jagibbons,
User Rank: Ninja
9/25/2015 | 3:33:14 PM
Changing directions
Glad to see Blackberry changing some of its focus toward the things it did best in the past around privacy, security and centralized management of devices and data. The Good acquisition is a positive step because there's some really good tools there.

On the phone handset end, I'm thinking it's probably too little too late. Perhaps Blackberry would be best positioned to get out of the phone device rat race and focus on building the best set of tools for securiing and managing whatever devices an individual or enterprise chooses to use.
jastroff
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jastroff,
User Rank: Ninja
9/27/2015 | 3:05:55 PM
Re: Changing directions
@jagibbons -- Yes, agree. Good to see BB back, but the market has moved too fast for them to rejoin it as a phone maker.
jagibbons
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jagibbons,
User Rank: Ninja
9/27/2015 | 3:24:38 PM
Re: Changing directions
Just look at Microsoft. I don't think they'll ever catch up in the phone market. Blackberry is just too far behind the innovation and release curves set by the big players of Apple, Samsung and a very small handful of others.
Gigi3
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Gigi3,
User Rank: Ninja
9/29/2015 | 2:59:47 AM
BB in Android Platform
"Beleaguered smartphone manufacturer BlackBerry announced that it would produce a handset running Google's Android operating system. BlackBerry expects the device -- a new flagship slider design called the Priv -- to be available late in the calendar year in major markets both in-store and online"

Nathan, would you think it's a good move from BB. I won't think so because BB is famous with its own OS, features and security measures; which are unique in nature. If they are changing the OS to Android platform, they are going to be one among the others like Samsung, LG, Panasonic etc. In my personal opinion they won't be able to sustain for a long with Android.

 
Gigi3
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Gigi3,
User Rank: Ninja
9/29/2015 | 3:03:30 AM
Re: Changing directions
"Just look at Microsoft. I don't think they'll ever catch up in the phone market. Blackberry is just too far behind the innovation and release curves set by the big players of Apple, Samsung and a very small handful of others"

Jagibbons, in my opinion they have to develop something in a better way within their native OS; rather than migrated to Android or windows. As a business diversification they can, but once BB  had a good business with their peculiar OS and features with their handset, especially with their enterprise level customers. They have to redefine in that angle. 
shamika
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shamika,
User Rank: Ninja
9/29/2015 | 5:58:20 AM
Re: Changing directions
@ jagibbons I agree with you. I always prefer to use blackberry phones than the other phones. I love their email feature.
shamika
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shamika,
User Rank: Ninja
9/29/2015 | 6:01:57 AM
Re: Changing directions
Correct. The smartphones have already grabbed the market and they have come with sophisticated features.
jagibbons
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jagibbons,
User Rank: Ninja
9/29/2015 | 6:42:36 AM
Re: Changing directions
I don't think BlackBerry can make a viable stand using their own OS. Taking their previously best-in-class security and management to Android is probably their best move.
shakeeb
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shakeeb,
User Rank: Ninja
9/30/2015 | 11:32:18 PM
Re: Changing directions
@jagibbons - I feel Blackberry is "testing the waters" if this device brings in good sales they will go for Android devices going forward. At times I feel blackberry should not change their OS, they just have to think differently. 
shakeeb
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shakeeb,
User Rank: Ninja
9/30/2015 | 11:33:49 PM
Re: Changing directions
@jastroff - Blackberry has been stagnant in the market for quite a while which made users to decide if they need to carry on with another brand. 
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