Volkswagen's New CEO Brings Software Know-How - InformationWeek

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Volkswagen's New CEO Brings Software Know-How
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User Rank: Ninja
9/28/2015 | 11:49:16 AM
Re: Volkswagen's New CEO Brings Software Know-How
It definitely seems like a timely PR move and due consideration was given to how his background would affect the company, but yeah, many of the details are as yet unknown. Moreover, we can only speculate how much direct agency one man really has in the long-term goings on of a company this size, and how much he'll actually be getting his hands dirty rooting out that corruption and spearheading new software plans. I had to do a double-take at the amount of emissions listed - not forty percent more, but forty times more. repairing that is going to be a multidisciplenary effort that will require buy-in from all parts of the organization. Marketing has to come up with tasteful commercials for years to come, , recalls, buybacks, PR, etc., have to be handled, and the role of IT/Software is obvious. No small undertaking.
User Rank: Moderator
9/28/2015 | 11:02:32 AM
Re: No software knowledge necessary....
Here in Ontario we have emission testing on most vehicles every 2 years. It used to be that the machines would be hooked up directly to the exhaust system with another module hooked into the console. That seemed like a simple testing method for compliancy.

These systems have been updated in Ontario & are largely reading the diagnostics from the in-car computing. Seems like the former method would have been better since it reads direct from the exhaust system.

I figure with more advanced automotive computing we'll probably see more of these issues moving forward.
User Rank: Ninja
9/28/2015 | 9:44:21 AM
No software knowledge necessary....
There is no software knowledge necessary to solve this one.

He needs to start by issuing a buy-back of all the affected models. Get them off the road as quickly as possible, and hope for leinency in fines for taking quick action, and it's the move that will most likely make current owners happy (and it saves a LOT of time and money trying to 'rig' the affected vehicles up).

Then, he should probably offer some kind of incentive to these owners as a way to make-up and potentially win them back. They are going to have a hard enough time going forward without 11 million pissed off former customers!

And, to at least attempt to undo the massive (highly politically incorrect!) 'green' screw-up they've committed, they'll have to get real green, real quick.... donating to green causes... making their cars, plants, etc. ultra-green going forward, etc. That's going to be a tough one... maybe they'd better double the efforts on an electric car or something. Possibly software knowledge will be helpful here, I suppose (if that's what the article was aiming at).

Finally, they'll have to hope and pray for the goldfish attention span of the populace and move on to as many positive things as they can possibly pull off on the PR front.
User Rank: Apprentice
9/28/2015 | 9:31:13 AM
Software Experience?
The company doesn't need software experience; they need a leader who is willing to make difficult choices, like improving engineering, or not selling cars in a market that requires better fuel efficiency than they can muster.


Now that we know Audi also had the cheat device (and who knows about Porsche?), we better check all cars from all companies...


VW doesn't need software experience; our government agencies tasked with protecting us do...
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