Social's Enterprise Value: Lessons From Random House
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Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
7/17/2012 | 11:42:28 AM
re: Social's Enterprise Value: Lessons From Random House
This is really great, actionable advice. I think one of the problems with adoption is that users have been hearing for so long about "Facebook for the enterprise," and they don't see the value in that. It's funny how the term "knowledge management" is cropping up more and more. We heard so much about KM a few years ago, but it never seemed to really play out in a meaningful way for most organizations. Maybe social is the means by which KM will be effectively implemented.

Deb Donston-Miller
Contributing Editor, The BrainYard
User Rank: Apprentice
7/13/2012 | 5:01:18 PM
re: Social's Enterprise Value: Lessons From Random House
These are excellent insights from the trenches. Would have wanted to read examples of how Random House achieved user adoption of its collaborative technologies. But maybe those are in the rest of the book?

Anyway, as the author pointed out, the problem is expecting employees to use a social enterprise platform like they do Facebook or Twitter. That's naive and unrealistic. Rather, as the author says, adoption happens when we're able to demonstrate value.

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