CES 2016: Glitzy Tech And Marketing Playground - InformationWeek

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CES 2016: Glitzy Tech And Marketing Playground
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larryloeb
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larryloeb,
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1/16/2016 | 9:54:04 PM
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@jastroff

I think they like the fratboys on a drunk scenario there too.
larryloeb
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larryloeb,
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1/16/2016 | 9:52:59 PM
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@Brian

It does seem like a good idea, doesn't it?
larryloeb
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larryloeb,
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1/15/2016 | 6:50:56 PM
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It's all theatre anyway,
larryloeb
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larryloeb,
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1/15/2016 | 4:22:43 PM
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@Brian

So, you want the virtual CES.

What if the exhibitors HAD to supply some video for their booth as part of the registration?
Make it searchable. Would that do it for you?
larryloeb
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larryloeb,
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1/15/2016 | 4:21:10 PM
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@jastroff

Well, isn't that what Apple does with it's product announcements now?

Log in, and you are "there".
larryloeb
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larryloeb,
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1/15/2016 | 12:03:19 PM
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The ROW, as you put it, is not one homogenous market. Yet.

Getting something sold in India is much different than in Germany.
larryloeb
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larryloeb,
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1/15/2016 | 12:00:58 PM
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This is the regional show argument.

Smaller ones, with better visibility,

A good buddy of mine does shows, and been advocating just such an approach.

Exhibitors don't want to work that hard, though. They want to do it once with maximal "impact"
larryloeb
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larryloeb,
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1/15/2016 | 11:57:54 AM
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Meatspace used to be imprtant. MacWorld was the only way to get to Apple wayback when.

But with the interwobblies, it;s all the sample place, just at different times of day.

Annoucements dont matter where they are done, the propogate by the net.
larryloeb
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larryloeb,
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1/15/2016 | 11:47:47 AM
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The stage takes many forms. Focused internet based stages are possible, and easy to do,

But getting all those people together in one place? I say it again, only Las Vegas can do it at that scale. And most attendees were window shopping, not buying. The new customer journey is not the well defined funnel it once was.

 
larryloeb
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larryloeb,
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1/15/2016 | 11:39:10 AM
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>Virtual shows

Now, this is something that will grow. Call them webinars or whatever, it allows for segmentation for niches.

Trades shows--any trade shows-- are sort of archaic. But you get to "feel" the product in your hands. You get to talk to real people. You can watch how others react to something. It puts the human in the equation.

And for the rest of the world? That's what CeBit is for.
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