CES 2016: Glitzy Tech And Marketing Playground - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
CES 2016: Glitzy Tech And Marketing Playground
Oldest First  |  Newest First  |  Threaded View
Page 1 / 2   >   >>
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/12/2016 | 11:14:10 AM
Re: Expand
Only las vegas can handle the influx of 170 000 people for the weekend. It's a real logistical problem
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 11:34:06 AM
Re: Expand
I respectuflly disagree.

Those kinds of influx numbers cannot be handled by any other venue.

Let's say that they did a CES East in New York. They would not get the same numbers of attendees. 

Exhibitors would have to do two shows instead of one, and the NY show would be very expensive to show at,

Right now, CES is that one show where an industry coalesces once a year. All the players show up and do the circus. Im not sure exhibitors would welcome doing it twice a year, and having to come up with "new" stuff for it.

Nope, I don't see it, Too hard to do in New York; and not enough payoff for exhibitors.
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 11:39:10 AM
Re: Expand
>Virtual shows

Now, this is something that will grow. Call them webinars or whatever, it allows for segmentation for niches.

Trades shows--any trade shows-- are sort of archaic. But you get to "feel" the product in your hands. You get to talk to real people. You can watch how others react to something. It puts the human in the equation.

And for the rest of the world? That's what CeBit is for.
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 11:47:47 AM
Re: Expand
The stage takes many forms. Focused internet based stages are possible, and easy to do,

But getting all those people together in one place? I say it again, only Las Vegas can do it at that scale. And most attendees were window shopping, not buying. The new customer journey is not the well defined funnel it once was.

 
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 11:57:54 AM
Re: Expand
Meatspace used to be imprtant. MacWorld was the only way to get to Apple wayback when.

But with the interwobblies, it;s all the sample place, just at different times of day.

Annoucements dont matter where they are done, the propogate by the net.
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 12:00:58 PM
Re: Expand
This is the regional show argument.

Smaller ones, with better visibility,

A good buddy of mine does shows, and been advocating just such an approach.

Exhibitors don't want to work that hard, though. They want to do it once with maximal "impact"
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 12:03:19 PM
Re: Expand
The ROW, as you put it, is not one homogenous market. Yet.

Getting something sold in India is much different than in Germany.
larryloeb
0%
100%
larryloeb,
User Rank: Author
1/15/2016 | 4:21:10 PM
Re: Expand
@jastroff

Well, isn't that what Apple does with it's product announcements now?

Log in, and you are "there".
larryloeb
50%
50%
larryloeb,
User Rank: Author
1/15/2016 | 4:22:43 PM
Re: Expand
@Brian

So, you want the virtual CES.

What if the exhibitors HAD to supply some video for their booth as part of the registration?
Make it searchable. Would that do it for you?
larryloeb
0%
100%
larryloeb,
User Rank: Author
1/15/2016 | 6:50:56 PM
Re: Expand
It's all theatre anyway,
Page 1 / 2   >   >>


2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Pandemic Responses Make Room for More Data Opportunities
Jessica Davis, Senior Editor, Enterprise Apps,  5/4/2021
Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Transformation, Disruption, and Gender Diversity in Tech
Joao-Pierre S. Ruth, Senior Writer,  5/6/2021
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll