Google Secrets Revealed: Paid Apple $1B, Android Raked In $31B - InformationWeek

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Google Secrets Revealed: Paid Apple $1B, Android Raked In $31B
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stevew928
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stevew928,
User Rank: Ninja
1/23/2016 | 1:40:58 PM
Raked in???
I'm not sure if 'raked in' would be the right phrase to describe Android revenue and profits. I'm sure Google was a bit embarassed by that number leaking out, as that figure was ALL-TIME for Android, which is still less than LAST-QUARTERS results for Apple's iPhone sales.

The $1B though, is a good deal for both parties. Google gets all that high-end search traffic for only $1B, and Apple uses, by far, the best search engine technology. Win-win.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
1/24/2016 | 7:49:11 PM
Re: Raked in???
It would be interesting to see a breakdown of Android earning $31 billion.

Android-mobile search is not a big revenue generator compared to Google's overall revenue. According to a 2014 analysis by Goldman Sachs, Google's revenue for mobile search was $11.8 billion in 2014 and 75% of the revenue was from iOS devices with the remaining 25% from Android devices.

Google does not charge phone manufacturers for installing Android onto a device -- no revenue. The ad network in the Play Store might be a large source. I wonder if there are any other possible revenue streams that could be used to monetize Android.
SunitaT0
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SunitaT0,
User Rank: Ninja
1/27/2016 | 2:36:49 PM
Re: Raked in???
I really don't see why Google shouldn't put more effort into making the Android search a more of a go-to search thing. On Android we use Google Now, and it is my go to search option before I even consider typing what I want to search in the googledotcom window.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
1/27/2016 | 5:59:40 PM
Re: Raked in???
@Sunita that is a great point. Search is long overdue for a new and better version, almost all of the leading technology firms have recognized that search has to be redefined and have created Personal Digital Assistants for instance, Google Now, Cortana and Siri, etc.

Users that are confident with technology have started to utilize these tools with success. However, the technology is still in its early days -- users will not utilize these tools in large numbers until the technology reaches relative maturity.
SachinEE
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SachinEE,
User Rank: Ninja
1/28/2016 | 10:00:45 PM
Re: Raked in???
@Brian: I for now like the Google Now, which although isn't as accurate as Siri or S-Voice as it still cannot make tax calculations based on voice input. However as an overall search/digital assistant I love the Google Now because it is snappy and no nonsense.
SunitaT0
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SunitaT0,
User Rank: Ninja
1/27/2016 | 2:38:49 PM
Re: Raked in???
@steve: Yes I agree. But Google doesn't charge for Android on Mobiles. It only charges for the license that it would sell to the mobile manufacturers and yeilds a percentage based on their sales. The nexus devices, although, are a different story altogether.
SachinEE
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SachinEE,
User Rank: Ninja
1/28/2016 | 10:04:07 PM
Re: Raked in???
@SunitaT0: Google's "license" doesn't fetch them much. They have variable sources to profit from. One, they profit from sales, two, they profit from collecting usable data from the smartphones by selling the information to companies which use them to direct ads that display in your mobile.


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