Big Data Must Deliver Business Value: Informatica CEO - InformationWeek

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Big Data Must Deliver Business Value: Informatica CEO
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shamika
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shamika,
User Rank: Ninja
1/31/2016 | 1:35:58 AM
Big data
This is an interesting article on big data has been used to enhance business value. This is the lacking area in most of the business. There so many ways of collecting data, however will it really help in adding value to the business?
shamika
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shamika,
User Rank: Ninja
1/31/2016 | 1:42:21 AM
Re: Big data
If we use big data in a most efficient way it will help the business to understand the performance trends. Customer behaviors, most profitable product/service, customer complaints will help the business to add more value and work on areas of improvements.
shamika
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shamika,
User Rank: Ninja
1/31/2016 | 1:44:45 AM
Not limited to one area
The other important factor is that this is not limited to sales or marketing. These can be even use in HR to understand employee turnovers, performance issues as well as to perform man power planning.


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