Myth Of Systems Of Record Vs. Systems Of Engagement
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Esteban Kolsky
Esteban Kolsky,
User Rank: Apprentice
7/20/2012 | 5:26:51 PM
re: Myth Of Systems Of Record Vs. Systems Of Engagement
good post,

i want to take exception and augment something you said -- you wrote

"As a concept, social layering remains quite nascent, and vendors still have many things to figure out, including compliance, for handling things such as records and security, and truly contextual usability, for spontaneous engagement. "

i don't agree with this for most smarter organizations. the ones that have implemented other layers and channels in the past know that all new channels / layers are the same as existing and that they get to leverage prior work to bring new layers/channels to the existing infrastructure. they look to vendors to provide layer/channel management tools, knowing that once they are integrated into their infrastructure the rest is already handled (plus or minus layer/channel specific rules and processes, but usually that is less than 10% and mostly about presentation).

Overall, agree with where you are taking this concept - agree with you... but the 60%+ of organizations that figured this out in the past few years will certainly say it is not that complex to bring something new along, just takes sticking to the process they set in place to do that.


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