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re: Google Now Points To Future Of Mobile
Something like this could put a whole new spin on the idea of BYOD - if you use Google Now on your device, things might start showing up that you don't exactly want your employer to know about.
Love the technology and I can't wait to see it (really wishing Samsung/Verizon would release an update for my device, Gingerbread is getting a little stale).
With regards to your coffee shop scenario - perhaps that's another revenue stream that Google will be tapping into, not just advertising, but allowing you to place an order, etc. and just pick it up when you get there. Google may have gotten distracted from the search business, but they've got their eyes on making money (as an advertising platform).
Andrew Hornback
InformationWeek Contributor
Love the technology and I can't wait to see it (really wishing Samsung/Verizon would release an update for my device, Gingerbread is getting a little stale).
With regards to your coffee shop scenario - perhaps that's another revenue stream that Google will be tapping into, not just advertising, but allowing you to place an order, etc. and just pick it up when you get there. Google may have gotten distracted from the search business, but they've got their eyes on making money (as an advertising platform).
Andrew Hornback
InformationWeek Contributor
re: Google Now Points To Future Of Mobile
I love the fact that Google is building toward the future and really empowering the user. I just got a Nexus for my graphic design work here in Atlanta, and it's fantastic. I love the innovative features of Jelly Bean, and best of all, it's 4G LTE enabled. I just signed on with AT&T and their 4G LTE speeds are lightning fast! Best phone i've owned!
re: Google Now Points To Future Of Mobile
Apple's iPhone 5 will very likely, from a smartphone functionality POV, blow everything including Android away. Having recently switched from an iPhone 4s to the same phone you discuss in this review, I can say that I'm underwhelmed by overall smartphone functionality (at the OS level) but overwhelmed by the vision that the mobile device becomes less of a smartphone and more of just a client sitting atop a massive cloud that's working for me 24/7. Apple's problem here is its cloud. It is missing some of the most important touch points that are necessary to learn about you Fritz, or me, or any other user.
From a business objective perspective, Apple has, for the most part, viewed mobile devices as front ends to its commerce infrastructure because that's all Apple really has in the cloud is a commerce infrastructure. It's all about transactions and ARPU. How many songs, apps, and books or magazines do I buy from iTunes once I have an iPod Touch, iPad, or iPhone? How many in app purchases do I make where Apple takes it's cut.
Meanhwhile, the cloud behind Google Now & Friends is so much more. It's about search. It's about social. It's about geo (which Apple is now finally getting into). And by the time it matters, Google's maturity on these fronts will come to bear in ways that Apple has no chance of answering. In fact, ironically, the company that comes closest to Google in terms of assets needed to build the future you speak of Fritz is Microsoft. It may lack the reach, but the assets are not that different.
From a business objective perspective, Apple has, for the most part, viewed mobile devices as front ends to its commerce infrastructure because that's all Apple really has in the cloud is a commerce infrastructure. It's all about transactions and ARPU. How many songs, apps, and books or magazines do I buy from iTunes once I have an iPod Touch, iPad, or iPhone? How many in app purchases do I make where Apple takes it's cut.
Meanhwhile, the cloud behind Google Now & Friends is so much more. It's about search. It's about social. It's about geo (which Apple is now finally getting into). And by the time it matters, Google's maturity on these fronts will come to bear in ways that Apple has no chance of answering. In fact, ironically, the company that comes closest to Google in terms of assets needed to build the future you speak of Fritz is Microsoft. It may lack the reach, but the assets are not that different.
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7/27/2012 | 11:35:03 AM