10 High-Tech Tools Powering Las Vegas - InformationWeek

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10 High-Tech Tools Powering Las Vegas
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User Rank: Apprentice
4/18/2016 | 5:10:58 PM
Technology doesn't ensure understanding


You don't mention any business acumen until the last slide. This is understandable since the industry as a whole has very few MBA's and frequently doesn't understand its customers or how to interpret the Business Intelligence (BI) collected. They defintely don't uinderstand indirect costs. If cutting back one floor person per shift saves $X that is their consideration. If the resulting downgrade of service drives away foot traffic they blame other factors. They constantly raise prices on food and entertainment, reduce givebacks and don't understand why they lose business. Many casino companies have advanced BI software but really don't understand how to get the most information out of it.

Bally ACSC is the leading Casino Management Software package. It runs on the AS400, a machine first sold in 1990. Yet many IT VP's still defend the hardware as state of the art. In very few properties do the General Manager or other executives ever ask the employees on the floor about what their customers like and dislike. They almost never give the Players' Club reps sufficient information about Promotions to answer customers' questions and have little idea of how to measure success or failure of marketing programs or promotions. 

No executive would be caught dead actually patronizing a casino and mock the few insiders who do. Can you imagine trying to sell a Porsche if you've never driven a car? 

You are dazzled by some of the technology they use and miss the technology they misuse. It is no surprise that major and minor companies have repeatedly gone into bankruptcy. Spend enough time and it is obviouys taht the Emperor is wearing nothing.
Susan Fourtané
Susan Fourtané,
User Rank: Author
4/18/2016 | 7:53:10 AM
Recycling technology

Very interesting compilation. The casino chip counterfeiting must be a good business. I wonder how they operate. 

I would have never thought about all the technology behind a casino. However, now you have awaken some curiosity. Last year, I went to the Casino of Montecarlo in Monaco simply because it's a James Bond setting and the architecture is beautiful. I went at a time when nothing was happening. Later on, I thought I had made a mistake.  

Now, this year when I go again to the French Riviera, I will not miss the opportunity to go again and look and explore more. 


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