Why IT Departments Need Social, Digital Communication Strategies - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Why IT Departments Need Social, Digital Communication Strategies
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
9/27/2016 | 1:57:51 PM
Customer engagement science
Great article!

Big brands tend to hide behind muddied customer engagement metrics because they're afraid of what's really being said about their company, or they don't know how to manage the conversation online. But the flipside is strategizing those conversations before and while they happen more often than not results in increased brand loyalty and rich community content, because it shows responsiveness. People like to know which brands are "alive."

But each platform is different. And what is said where, when, and how can get complex fast - and daunting when compliance concerns exist.
User Rank: Ninja
8/28/2016 | 1:45:32 PM
Comms Strategy
Interesting - and clearly important.

I don't think Facebook has the best customer service options, since they rarely if ever answer -- it's a one way street.

And Twitter has the worst customer service.

Communication works both ways, and for these "free" services that have people wrapped up, they tend not to communicate back to the customer.

And never try to get them on the actual telephone for voice communication

State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Who Should Own RPA?
Lisa Morgan, Freelance Writer,  2/18/2020
IT Salary Report 2020: Get Paid What You Are Worth
Jessica Davis, Senior Editor, Enterprise Apps,  2/12/2020
10 Analytics and AI Startups You Should Know About
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/19/2020
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll