Bank Of America's Digital Transformation: Where IT Fits In - InformationWeek

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Bank Of America's Digital Transformation: Where IT Fits In
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User Rank: Apprentice
10/28/2016 | 4:32:35 PM
Yeah, but ......... what about oversea customers?
Typical hype that emits from BoA that NEVER addresses customer's needs. I am a 36 year customer of BoA now residing outside the US and - despite the claim they "serve" 35 countries (apparently Australia is NOT included) - they still design their digital platforms to exclude non-resident customers. Two examples of this are the inability of international customers to download/install the mobile banking app and the poor design of ALL digital interfaces that prevent entry of overseas information - especially the mask on webpages that refuse to accept international telephone numbers that do not fit US patterns (eg accepting and international access code or the standard + symbol for that, area codes that are nor 3 digits, telephone numbers that exceed US standard 7 digits). IT at BoA needs to realize the existence of the real world and large potential customer base that exists outside the US and Canada and is actively and passively being excluded from this digital transformation.

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