Social Business: Don't Let Transparency Be A Barrier - InformationWeek
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Social Business: Don't Let Transparency Be A Barrier
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/5/2011 | 7:43:35 PM
re: Social Business: Don't Let Transparency Be A Barrier
I think this is a really important post because it addresses the cultural issues around social networking within enterprise apps and around social networking in general. It (participating in social networking) has to be purposeful, and it has to make sense for your business. Not every business is set up in such a way that the associate lowest on the totem pole should be sharing his or her every thought with the company CEO. And not every business can tolerate high levels of public exposure. But every business can likely benefit from social networking functionality in some way, shape or form. Just like every business decision, there should be a plan with clearly stated and measurable goals before jumping in.

Deb Donston-Miller
Contributing Editor, The BrainYard


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