6 Lies About Big Data - InformationWeek
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6 Lies About Big Data
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Engineer Veteran
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Engineer Veteran,
User Rank: Apprentice
11/13/2012 | 2:06:29 PM
re: 6 Lies About Big Data
I couldn't agree more. There is so much hype about 'big data' when reality is that most organizations don't have the guts to actually do something that data clearly points out is needed.
Patrick Taylor
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Patrick Taylor,
User Rank: Apprentice
11/10/2012 | 6:35:11 PM
re: 6 Lies About Big Data
Lie # 6 is the key - doing something with the analysis. Often the focus of analytic success stories is the really smart strategic decisions. But let's face it you don't make that many strategic decisions. Now think about tactical decisions - retaining a customer, what product to offer, what price to pay for supplies. There are several orders of magnitude more tactical decisions than strategic ones.

"Doing something with our analysis" at the front lines of business will drive ROI from Big Data.


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