Ballmer: Hardware Key To Microsoft's Future - InformationWeek

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Ballmer: Hardware Key To Microsoft's Future
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NPCO
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NPCO,
User Rank: Apprentice
11/30/2012 | 3:33:36 PM
re: Ballmer: Hardware Key To Microsoft's Future
Microsoft's problem as of late seems to be that they're simply not in touch with what the consumer wants. It's true that they showed off a tablet computer years before Apple even started on the iPad, but Microsoft's tablet was just Desktop Windows operated with a pen.

Apple came along and showed that a simplified UI operated by touch is superior on a tablet form factor, and Microsoft's response has been to demote the desktop UI and force a simplified touch based UI on Windows as a whole, despite no one asking for anything of the sort.

They deserve credit for an original approach to a phone UI, but different doesn't always equal better. Live tiles are a nice idea, but what's the point if they show so little information that one needs to launch the full app to accomplish anything anyway? How are they superior to a simple icon, and even more so, how are they superior to widgets like on Android, which can provide most of the functionality of the app right on a home screen? The simple answer is that they're not. Not only is there simply nothing compelling about the Windows Phone platform beyond the live tile UI, but this very UI has been replicated on Android in a simple launcher replacement.

And yet, all the while, Microsoft is boastful about how superior all it's products are and how no one else is building what consumers want. The irony is inescapable when compared to sales numbers of respective products.

It all seems a pretty clear example of the dangers of listening to only those telling you what you want to hear.
db1911
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db1911,
User Rank: Apprentice
11/30/2012 | 3:42:04 PM
re: Ballmer: Hardware Key To Microsoft's Future
Ballmer: We need to become Apple to get it right. Then we can share with our partners like Google. We totally dominate.
EricLundquist
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EricLundquist,
User Rank: Apprentice
11/30/2012 | 5:49:09 PM
re: Ballmer: Hardware Key To Microsoft's Future
Blaming your partners for being late to the market is lame. Vendor partnerships, channel partners and retail outlets can get products in front of more customers, faster than any single company. Microsoft was the one unwilling to let go of the past to embrace the new computing models.
jries921
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jries921,
User Rank: Ninja
11/30/2012 | 7:03:58 PM
re: Ballmer: Hardware Key To Microsoft's Future
I actually see this as good news, as OEMs now have that much less reason to be loyal to MS. We might end up seeing more naked machines and Linux preloads on the market
FritzNelson
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FritzNelson,
User Rank: Apprentice
11/30/2012 | 9:18:40 PM
re: Ballmer: Hardware Key To Microsoft's Future
Maybe. But this battle is far from over, and Microsoft has the resources, experience and now the necessity to get this right. I believe that they're getting quite a bit right already. I believe THEY believe they are the challenger, even though they still dominate the desktop (a great point of leverage). And I don't really care if they "get it" late, as long as they get it at all (and as long as they don't get it too late). I'm not about to give up my Apple & Google ecosystems (which I currently live in comfortably), but it's now fathomable that one day I might.
moarsauce123
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50%
moarsauce123,
User Rank: Ninja
12/1/2012 | 8:26:40 PM
re: Ballmer: Hardware Key To Microsoft's Future
Actually, firing Ballmer is the key to Microsoft's future!
Greg MacSweeney
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50%
Greg MacSweeney,
User Rank: Apprentice
12/3/2012 | 2:17:45 PM
re: Ballmer: Hardware Key To Microsoft's Future
"Microsoft CEO tells shareholders that company needs to bring hardware and software together to speed up innovation."

And MSFT is just realizing this in 2012? wow.


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