How To Compose An Effective Social Media Team - InformationWeek
IoT
IoT
Comments
How To Compose An Effective Social Media Team
Newest First  |  Oldest First  |  Threaded View
KathleenMcMahon
50%
50%
KathleenMcMahon,
User Rank: Apprentice
12/25/2012 | 7:38:58 PM
re: How To Compose An Effective Social Media Team
I was hoping to see the importance of education and social media training mentioned as a critical component of both a social media initiative and as part of the team functions you covered. Enterprise adaptation and culture shifts succeed to the degree that these teams include a strong emphasis on training and education as a consistent foundational piece of the overall strategy. Training not in just how to use social media tools, but how social media is applied to a user's specific business goals as well as that of the overall organization.
Dion Hinchcliffe
50%
50%
Dion Hinchcliffe,
User Rank: Apprentice
12/12/2012 | 3:40:39 PM
re: How To Compose An Effective Social Media Team
Frankly, both. And actually, revenue producing ideas and social media analysis aren't two separate things. See how T-mobile USA cut customer defections in half in a single quarter by analyzing social media and their own CRM records in my overview here...

http://www.zdnet.com/ten-examp...
Ellis Booker
50%
50%
Ellis Booker,
User Rank: Moderator
12/11/2012 | 9:48:23 PM
re: How To Compose An Effective Social Media Team
I wonder: Should expensive data scientists be tasked with figuring out the meaning of some buzz on Twitter or other social media channel, or would their time be better spent looking for insights in revenue-producing parts of the business? Given that the data experts are a limited resource, I assume most business leaders would opt for the latter. --Ellis Booker, InformationWeek Community Editor


How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll