How Social Media Changes Buying Behavior - InformationWeek
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How Social Media Changes Buying Behavior
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
1/8/2013 | 9:50:31 PM
re: How Social Media Changes Buying Behavior
Maybe that's the advantage that smaller companies have. Some are engaging/can engage with their customers in this way.

Deb Donston-Miller
Contributing Editor, The BrainYard
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Apprentice
1/8/2013 | 7:51:35 PM
re: How Social Media Changes Buying Behavior
I think that's what brands are trying to figure out right now - how to be subtle and effective in marketing through social media. Some brands will obviously figure it out quicker than others and reap the benefits.
David F. Carr
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David F. Carr,
User Rank: Author
1/8/2013 | 5:10:00 PM
re: How Social Media Changes Buying Behavior
I think the point is, even if consumers would welcome sales engagement with a brand, it's not something organizations can offer in a scalable way.
Byurcan
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Byurcan,
User Rank: Apprentice
1/8/2013 | 3:56:40 PM
re: How Social Media Changes Buying Behavior
Agree, don't want brands butting in to conversations headfirst, but if information can subtly be offered to help make a buying decision, it may be welcomed
Cara Latham
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Cara Latham,
User Rank: Apprentice
1/8/2013 | 1:31:01 PM
re: How Social Media Changes Buying Behavior
I wouldn't want a brand butting in on my conversation simply to make a pitch, but if I were legitimately trying to make a decision between two of a brand's products, I might like to hear which one would better suit my needs based on the products' offerings. I would see that as being helpful, but there is clearly a line that brand managers need to respect before they go too far.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
1/7/2013 | 11:33:13 PM
re: How Social Media Changes Buying Behavior
I would think it would depend a lot on the company/product/brand being discussed, as well as on the demographics of the people doing the discussing. (Would younger people expect or at least not be surprised to have a company chime in on a conversation? Would people discussing iPhones be happy to have an Apple rep give some suggestions?

Deb Donston-Miller
Contributing Editor, The BrainYard



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