Analytics Vendors Must Make Prediction Easier, Forrester Says - InformationWeek

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Analytics Vendors Must Make Prediction Easier, Forrester Says
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RyanK848
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RyanK848,
User Rank: Apprentice
9/11/2013 | 9:24:53 PM
re: Analytics Vendors Must Make Prediction Easier, Forrester Says
At the end of the day I think it will be little vendors that lead the charge on usability in this space by focusing on niche segments and problems. I have been using the RampUp Experimenter to optimise my advertising budget, it doesnt do everything but as long as it does what I want it to do well and its easy to use and understand it fits the bill.
Jos Verwoerd
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Jos Verwoerd,
User Rank: Apprentice
1/11/2013 | 4:06:02 PM
re: Analytics Vendors Must Make Prediction Easier, Forrester Says
Thanks for creating this summary. Democratizing the predictive analytics space is a big theme. At BigML.com we'd answer your question with 'both': Make predictive analytics simpler for (business) users and make the technology available to developers to incorporate machine learning in their applications. Why choose? Let's do both.
D. Henschen
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D. Henschen,
User Rank: Author
1/8/2013 | 3:10:52 PM
re: Analytics Vendors Must Make Prediction Easier, Forrester Says
What's your take: do we need tools for business users, or should deeper professionals build custom apps that do the tough predictive work under the hood?
D. Henschen
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D. Henschen,
User Rank: Author
1/8/2013 | 3:06:06 PM
re: Analytics Vendors Must Make Prediction Easier, Forrester Says
One thing that puzzles me about Forrester's scores is that all 10 vendors received the same 2.50 score on "Licensing and Pricing." Gualtieri told me Forrester doesn't judge price, it judges the availability of different, flexible pricing and licensing schemes. Forrester customers get more detailed scores in their version of the report and they can change the weightings of different variables that are important to them, he said.

Even so, would more detailed scores on pricing and licensing all roll up to a 2.50 for every vendor? In my opinion it's either a mistake or a not very discerning analysis. Every small vendor is going after SAS and IBM on pricing and licensing terms.


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