BMW Brings iPhone Apps To Dashboards - InformationWeek

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BMW Brings iPhone Apps To Dashboards
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ChrisMurphy
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ChrisMurphy,
User Rank: Author
3/28/2013 | 1:03:34 PM
re: BMW Brings iPhone Apps To Dashboards
Come on, Tom, you can trust InformationWeek readers to keep it a secret!

It is the right direction -- the smartphone brings the smarts, the car just brings connectivity to the driving environment. Ford has talked about the possibility of also connecting apps to elements that the car knows, like how fast you're traveling on average or how much gas you have, as context for things like a search for restaurant or gas station.
Nathan Golia
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Nathan Golia,
User Rank: Apprentice
3/28/2013 | 12:53:33 PM
re: BMW Brings iPhone Apps To Dashboards
Watching how the connected car is evolving from the insurance perspective is very interesting. First, insurers who were interested in telematics-powered usage-based insurance distributed their own devices to customers. Then the cars started rolling off the lots with computing platforms installed, so that became the platform of choice. Then companies started experimenting with using smartphones to collect data. Now we're seeing the opportunity for the latter two to combine for a fully integrated in- and out-of-car connection. A lot of these changes have only come in the past year or so G one wonders what's next for connected vehicles.
Tom Mariner
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Tom Mariner,
User Rank: Strategist
3/28/2013 | 11:17:34 AM
re: BMW Brings iPhone Apps To Dashboards
I can see maybe three years ago when a product development cycle started (i prefer a hard limit of 18 months) that iPhone was all the target BMW needed to hit. Also USB? Plugged in? Cars have "keyless entries" and BMW hasn't discovered BlueTooth?

But it is getting us in the direction of where it all will be in a year or two -- your car connects to your smartphone and provides it with antenna and sound in and out. I'd get into more, but you'd have to sign an NDA.
lgarey@techweb.com
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[email protected],
User Rank: Apprentice
3/27/2013 | 8:40:15 PM
re: BMW Brings iPhone Apps To Dashboards
BMWs are obviously iOS - the synergy with Apple is readily apparent -- but I picture a Mini as Android. Most likely Jelly Bean. Lorna Garey, IW Reports


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