Windows 8 Adoption Limps On - InformationWeek

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Windows 8 Adoption Limps On
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Michael Endler
Michael Endler,
User Rank: Author
5/2/2013 | 11:00:45 PM
re: Windows 8 Adoption Limps On
Thanks for your thoughts, AustinIT. I think there's a good chance that you're right. Ultrabooks have failed to catch on for a number of reasons: price, lack of touchscreen models, competition from tablets and the MacBook Air, etc. Windows 8 has likewise failed to catch on for a number of reasons: the UI dissatisfaction, lack of quality apps, the Win8/Win RT confusion, a series of questionable PR and advertising decisions, everything that also hampered the Ultrabooks, etc. But none of these reasons nullify Win8's chances to rebound once new devices and Windows Blue are on the market.

Microsoft, as you noted, is pointed in the right direction in many regards, at least based on rumors and the leaked Windows 8.1 builds. They still haven't addressed all criticisms, and they still need to execute their plans. But, yeah, I also suspect things will look different once we hit the back-to-school and holiday seasons. That doesn't mean that Win8 will surge to Windows 7's level, or that Apple and Android won't continue outselling Microsoft in the consumer and enterprise tablet markets. But after a rough start, I think Windows 8 is starting to trend up.

Michael Endler, IW Associate Editor

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