What Nook Could Buy Microsoft - InformationWeek
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What Nook Could Buy Microsoft
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Michael Endler
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Michael Endler,
User Rank: Author
5/10/2013 | 6:18:56 PM
re: What Nook Could Buy Microsoft
The active user base is evidently 7 million or so users. That's a lot of people, but it's not all that clear what "active" means--e.g. how many books each person buys. So it's hard to say how easily Microsoft can leverage existing collections to push people toward Surface or Windows 8. The fact that Nook is currently on Android is another factor-- would these people switch if Microsoft tried to make Nook Windows-exclusive?

Based on the scant information out there, if Microsoft completes the purchase, I think it would make sense to keep Nook open to several platforms but to make it a premium experience on Windows. This could be accomplished through Surface hardware designed to be a great e-reader, extra software functions, ties to other parts of the Microsoft ecosystem, etc. If Microsoft could pitch Nook as the best, most cost-effective option for college textbooks, that would help too. There's definitely potential here, if Microsoft can execute.
mbowles201
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mbowles201,
User Rank: Apprentice
5/10/2013 | 1:38:31 PM
re: What Nook Could Buy Microsoft
So are we saying, don't buy a Nook this weekend?
D. Henschen
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D. Henschen,
User Rank: Author
5/10/2013 | 1:25:15 PM
re: What Nook Could Buy Microsoft
If guessing the opportunity to upsell Nook owners to Surface is part of the mix. Nook owners with even modest collections of content might want a device that takes them into the future if the Nook goes away. But what's the Nook customer base worth?
cbabcock
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cbabcock,
User Rank: Strategist
5/9/2013 | 10:58:32 PM
re: What Nook Could Buy Microsoft
There are reasons cited above that I hadn't considered before for Microsoft to buy Barnes & Noble's Nook. It could be $1billion, well invested. Charlie Babcock, InformationWeek senior writer


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