Apple Must Look Beyond Its Platforms - InformationWeek
Apple Must Look Beyond Its Platforms
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User Rank: Apprentice
7/1/2013 | 6:57:10 PM
re: Apple Must Look Beyond Its Platforms
I agree with hlubinv8l . In order to make intelligent comments about an organisation, it helps to understand their business model. We would all like all products to be free and be compatible with all other products. Unfortunately we don't live in that kind of undergrad world. Businesses are set up to maximise their profits. Helping other companies tends not to be their main priority and can often be terminal/mortal/harmful (see Apple/Samsung).

Having an ostensibly benevolent attitude to intellectual property, may involve short term gains. However, as a long term business model it has a number of disadvantages (see Android/fragmentation/Samsung).

A little more awareness of business strategy/tech history would be useful.
User Rank: Strategist
6/5/2013 | 4:54:55 PM
re: Apple Must Look Beyond Its Platforms
Thomas Claburn: "Apple could compete on Android. It has the engineering talent. It already offers iTunes and iCloud for Windows, but its commitment to cross-platform software appears to be halfhearted."

Although it's true that many other mobile users who have Android, Blackberry, and Windows Phone devices would love to have apps and services that are exclusively on the iOS mobile platform (examples: iTunes, Garageband, iCloud, etc.), it's not likely to happen.

The reason is simple. Apple and Google are two entirely different companies. Their business models and focus are entirely different.

To quote Ben Thompson from his recent article entitled "The Android Detour":

GǣServices are where Google excels, and itGs where they make their money. ItGs why they make the most popular iOS apps, even as their own OS competes for phone market share.

Apple, on the other hand, makes money on hardware. ItGs why their services and apps only appear on their own devices; for Apple, services and apps are differentiators, not money-makers.Gǥ

GǣApple invests in software, apps, and services to the extent necessary to preserve the profit they gain from hardware. To serve another platform would be actively detrimental to their bottom line. Google, on the other hand, spreads their services to as many places as possible G every platform they serve increases their addressable market.Gǥ

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