Why Innovation Fails: The Past Vs. Future Problem - InformationWeek
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Why Innovation Fails: The Past Vs. Future Problem
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ChrisMurphy
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ChrisMurphy,
User Rank: Author
6/13/2013 | 6:38:54 PM
re: Why Innovation Fails: The Past Vs. Future Problem
The focus on individual company dynamics is important. We talk historically about disruption in terms of these kind of macro forces or once-in-a-lifetime strategic decisions, but we take actions every day that open or close the door to disruptive ideas.
TheDougStone
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TheDougStone,
User Rank: Apprentice
6/13/2013 | 4:20:21 PM
re: Why Innovation Fails: The Past Vs. Future Problem
The Innovator's Dilemma absolutely describes the circumstances or context in which these two modes create market adversaries. It however did not dig deep enough into the mechanisms inside of an individual company that empowers leaders to mindfully manage that dynamic.

Disk drives are a great example of an industry that made up a mechanism to track eventualities (e.g., capacity, read/write speed, reliability) but failed to understand the eventualities of the consumer need. As I recall the example (it has been awhile since I read it) the innovation was to offer less rich feature sets to a segment that was under served. Eventually that technical direction yielded the next step change in the market leaving the incumbent playing catch-up. If the Eventuality efforts of a company gets to focused on their own metrics the outcome can be a false sense of security.
TheDougStone
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TheDougStone,
User Rank: Apprentice
6/13/2013 | 4:10:54 PM
re: Why Innovation Fails: The Past Vs. Future Problem
@ubm_techweb_disqus_sso_-6529726ec55620e74fd30f58de0eb907:disqus - I agree that there is a great amount of diversity when it comes to the actual practice of product development/budget approval processes. My experience has been that companies over time swing from a rigorous methodology to a gut/bandwagon approach then back again. This at a higher level represents an organic (yet less then optimal) attempt at integrating Reliability mode and Eventuality mode.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
6/12/2013 | 3:45:12 PM
re: Why Innovation Fails: The Past Vs. Future Problem
One element I find interesting from this analysis is the kind of language we can listen for to spot what mode we're operating in -- "prove it" versus "vision" type of discussions.
Number 6
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Number 6,
User Rank: Moderator
6/12/2013 | 3:12:35 PM
re: Why Innovation Fails: The Past Vs. Future Problem
It's the "innovator's dilemma" that was identified by Clay Christensen: keeping your current market happy with incremental innovations while trying to tap a new market with breakthrough/disruptive innovations. Remember that the industry he first found this in was disk drive manufacturing.
Joanie Mann
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Joanie Mann,
User Rank: Apprentice
6/11/2013 | 7:37:13 PM
re: Why Innovation Fails: The Past Vs. Future Problem
If you think most IT companies determine their product lines
and offerings from the top down, with detailed specifications supported by a
strong business case, you may want to think again.

http://coopermann.com/2012/08/...


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