Why Health IT Must Work More Like Amazon - InformationWeek
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Why Health IT Must Work More Like Amazon
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jaysimmons
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jaysimmons,
User Rank: Apprentice
7/19/2013 | 4:01:35 AM
re: Why Health IT Must Work More Like Amazon
I agree, in order to be successful in any IT venture you
have to incorporate all other business aspects, with marketing becoming even
more integral than before. Combining IT with marketing is crucial if the
healthcare industry is to compete with other rapidly advancing and
technologically driven industries. People are used to seeing websites such as
Amazon remember their preferences and mold according to those preferences, and
they expect the same level of communication when they visit healthcare sites.

Jay Simmons
Information Week Contributor
ChrisMurphy
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ChrisMurphy,
User Rank: Author
7/16/2013 | 1:51:55 PM
re: Why Health IT Must Work More Like Amazon
I thought Larry Stofko's point in the article was essential -- that you need clinicians, marketing and IT working together on patient engagement. We're seeing this kind of melding across industries, where marketing is getting more tech savvy and more technologists are deeply involved in digital business strategies. That path between IT and marketing isn't well worn, IT can't wait to be asked to join these efforts.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
7/16/2013 | 1:48:49 PM
re: Why Health IT Must Work More Like Amazon
That's great, Allan. My dentist office now gives me an iPad when I check in, and it has my allergies check-boxed from the last time I visited, and it asks me to confirm whether any of these have changed.
Allan_S
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Allan_S,
User Rank: Apprentice
7/16/2013 | 1:44:17 PM
re: Why Health IT Must Work More Like Amazon
When I saw this:
"...but the people who help keep me alive or healthy have to ask about my allergies every time I show up at the doctor's office?"

I couldn't help but think of this.

"The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them."
-- George Bernard Shaw
Kerz
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Kerz,
User Rank: Apprentice
7/16/2013 | 2:39:06 AM
re: Why Health IT Must Work More Like Amazon
Great article, Chris. As a PR and marketing professional, I believe that the most successful organizatoins are removing the old walls that have historically separated health IT and health communications professionals within provider organizations. Together, they can be a powerful team in driving real patient engagement.
Alex Kane Rudansky
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Alex Kane Rudansky,
User Rank: Author
7/15/2013 | 7:10:24 PM
re: Why Health IT Must Work More Like Amazon
Most of the CIOs I've spoken with also point to "patient portals" as patient engagement. Interesting that Kilbridge considers portals to be only one piece of patient engagement.


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