Why Health IT Must Work More Like Amazon - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Why Health IT Must Work More Like Amazon
Threaded  |  Newest First  |  Oldest First
Alex Kane Rudansky
50%
50%
Alex Kane Rudansky,
User Rank: Author
7/15/2013 | 7:10:24 PM
re: Why Health IT Must Work More Like Amazon
Most of the CIOs I've spoken with also point to "patient portals" as patient engagement. Interesting that Kilbridge considers portals to be only one piece of patient engagement.
Kerz
50%
50%
Kerz,
User Rank: Apprentice
7/16/2013 | 2:39:06 AM
re: Why Health IT Must Work More Like Amazon
Great article, Chris. As a PR and marketing professional, I believe that the most successful organizatoins are removing the old walls that have historically separated health IT and health communications professionals within provider organizations. Together, they can be a powerful team in driving real patient engagement.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
7/16/2013 | 1:51:55 PM
re: Why Health IT Must Work More Like Amazon
I thought Larry Stofko's point in the article was essential -- that you need clinicians, marketing and IT working together on patient engagement. We're seeing this kind of melding across industries, where marketing is getting more tech savvy and more technologists are deeply involved in digital business strategies. That path between IT and marketing isn't well worn, IT can't wait to be asked to join these efforts.
Allan_S
50%
50%
Allan_S,
User Rank: Apprentice
7/16/2013 | 1:44:17 PM
re: Why Health IT Must Work More Like Amazon
When I saw this:
"...but the people who help keep me alive or healthy have to ask about my allergies every time I show up at the doctor's office?"

I couldn't help but think of this.

"The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them."
-- George Bernard Shaw
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
7/16/2013 | 1:48:49 PM
re: Why Health IT Must Work More Like Amazon
That's great, Allan. My dentist office now gives me an iPad when I check in, and it has my allergies check-boxed from the last time I visited, and it asks me to confirm whether any of these have changed.
jaysimmons
50%
50%
jaysimmons,
User Rank: Apprentice
7/19/2013 | 4:01:35 AM
re: Why Health IT Must Work More Like Amazon
I agree, in order to be successful in any IT venture you
have to incorporate all other business aspects, with marketing becoming even
more integral than before. Combining IT with marketing is crucial if the
healthcare industry is to compete with other rapidly advancing and
technologically driven industries. People are used to seeing websites such as
Amazon remember their preferences and mold according to those preferences, and
they expect the same level of communication when they visit healthcare sites.

Jay Simmons
Information Week Contributor


2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll