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AT&T, Verizon's Upgrade Plans: Insane Choices
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Cara Latham
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Cara Latham,
User Rank: Apprentice
8/23/2013 | 9:05:49 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
I have finally seen these commercials! I have to say, the ad campaign for T-Mobile. I think featuring Bill Hader also makes the ad campaign resound more with potential new customers. Smart idea on their part. It still might not be enough for me to make the switch, though.
AustinIT
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AustinIT,
User Rank: Apprentice
7/31/2013 | 12:40:05 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
Here in central Texas. Some of the spots are downright hilarious.

The campaign features Bill Hader (from Saturday Night Live fame) as the unlucky guy locked in a two year plan on "another" phone platform. He "experiences" the usual problems with aging equipment but is locked in that plan.

My favorite is the one in which his girl friend has an accident and goes to the hospital to get her broken arm treated. She keeps sending him texts about her ordeal but he never gets them. She thinks he is an insensitive nitwit...
Cara Latham
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Cara Latham,
User Rank: Apprentice
7/30/2013 | 4:09:56 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
That is interesting. I haven't seen them yet. In which market are you viewing the ads?
AustinIT
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AustinIT,
User Rank: Apprentice
7/30/2013 | 12:28:48 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
The new T-Mobile campaign has some very funny ads running on TV now. And, they are getting their point across without directly attacking their competitors. T-Mobile seems to really be upping their game lately.
Cara Latham
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Cara Latham,
User Rank: Apprentice
7/29/2013 | 4:31:46 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
I agree. Not many people will even know to research these plans, especially if Verizon and AT&T marketing pros make it very appealing.
Cara Latham
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Cara Latham,
User Rank: Apprentice
7/23/2013 | 1:07:03 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
It seems all of the big player service providers are implementing some gimmick like this. I will avoid these plans as long as I can. My phone lasted two years, and now that it is time for an upgrade, I wonder whether they will push these special plans in my face. I think keeping the package I have, upgrading now and waiting two years for the next big upgrade is my best bet GÇö as long as that is still an option.
Number 6
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Number 6,
User Rank: Moderator
7/22/2013 | 5:59:52 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
If Sprint adopted the T-Mobile Jump plan or T-Mobile adopted Sprint's unlimited data plan, they'd gain a lot of AT&T and Verizon customers.
Mordock
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Mordock,
User Rank: Apprentice
7/20/2013 | 3:42:42 AM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
I have a 6 year old smart phone (win 6) and no data plan. So if I upgrade, not only do I have to pay for the phone, I have to pay for a data plan on top of it. I have to agree that $600 to $700+ for a phone is ludicrous. You can buy a full blown tablet or notepad for $300, a pretty nice low end laptop or desktop for $500. T-Mobile has the right idea and once they start getting some competition whether from other carriers or simply from other vendors just selling the phones without service, then I expect the price to start dropping rapidly.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/19/2013 | 8:34:03 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
The Verizon plan seems the most intentionally confusing and manipulative. I'll definitely consider T-Mobile for my next phone after reading this.
proberts551
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proberts551,
User Rank: Strategist
7/19/2013 | 7:06:09 PM
re: AT&T, Verizon's Upgrade Plans: Insane Choices
I found that under "The Value Plan" at TMobile you cannot upgrade your phone with a new contract. We have no contract right now, and we own our 3 year old phones. I think the cost of a new phone is a total rip off. No phone is worth 700+ Dollars,
especially in this economy. I can buy a really nice laptop for that!

This is comparable to buying a new computer. The phone prices are WAY TOO HIGH! There are many other places to spend your cash. It will not be in a phone!

I will keep the old one until it turns to dust, unless I choose to upgrade. I will buy a used one that is an upgrade to what I have, but I will not be spending over $100.00 on it.

I see phone sales taking a nose dive in the next few years. People will not have the money, or refuse to part with it in this manner. A phone is a luxury, and I would go with out one rather than shell out big cash.
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