What IG Overlooked In State Dept. Facebook Flare-up - InformationWeek

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What IG Overlooked In State Dept. Facebook Flare-up
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David F. Carr
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David F. Carr,
User Rank: Author
8/13/2013 | 1:36:48 PM
re: What IG Overlooked In State Dept. Facebook Flare-up
Is $630,000 really an outrageous sum on the scale of a government agency budget? If they continued spending at that rate, sure that would be a problem. But if they were using it to kick start the audience for the FB page, I'd say the real question was how well they followed through on it, to make some deeper connection with that audience and achieve more organic growth going forward.
KMBurnham
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KMBurnham,
User Rank: Apprentice
8/12/2013 | 5:39:43 PM
re: What IG Overlooked In State Dept. Facebook Flare-up
It's a classic misstep that many businesses make. Sure, "likes" can be bought, but what matters more is the level of engagement your page generates. Engagement has a direct correlation to how often your posts are seen in your fans' news feeds. Get your engagement numbers up first, then acquire more fans when your strategy is working. If your posts aren't being seen by your fans, the money you've spent acquiring them is wasted.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/12/2013 | 5:08:55 PM
re: What IG Overlooked In State Dept. Facebook Flare-up
Surely there are better uses for tax dollars than buying Facebook ads.
RobPreston
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RobPreston,
User Rank: Author
8/12/2013 | 2:49:53 PM
re: What IG Overlooked In State Dept. Facebook Flare-up
Personally, I couldn't care less if these Likes are real or fabricated. International diplomacy shouldn't be a popularity contest. The most popular policies and people don't always "win." The author states: "We can and should be offering quality content, meaningful engagement and working toward a more likable United States of America." I wouldn't be so concerned about that last point. Do what's right and in the best interests of your nation and its citizens, without trampling on the rights of other nations. That's what leadership is all about. Neville Chamberlain was a likable chap in the 1930s. Winston Churchill was a pariah.


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