Microsoft's Nokia Buy: Consumer Chase Is On - InformationWeek

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Microsoft's Nokia Buy: Consumer Chase Is On
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WKash
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WKash,
User Rank: Author
9/4/2013 | 8:32:10 PM
re: Microsoft's Nokia Buy: Consumer Chase Is On
Another way at looking at this is that Microsoft's decision to buy Nokia's smartphone business and patents was as much about preserving a crucial, dedicated hardware partner as it is about getting more squarely in the consumer game.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/3/2013 | 8:39:05 PM
re: Microsoft's Nokia Buy: Consumer Chase Is On
Microsoft seems to be trying to run its own game using Apple's playbook and it's far from clear that it can do so. There are not many other examples of successful hardware/software companies. BlackBerry comes to mind as an example of what not to do. Apple seems to be more the exception than the rule, so I doubt that Microsoft will prosper with Nokia's baggage.
Laurianne
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Laurianne,
User Rank: Author
9/3/2013 | 5:50:41 PM
re: Microsoft's Nokia Buy: Consumer Chase Is On
A $499 laptop-like tablet from Nokia in late Sept.? This surprises me that they would not learn from the reaction to Surface RT hardware.
Lorna Garey
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Lorna Garey,
User Rank: Author
9/3/2013 | 5:19:54 PM
re: Microsoft's Nokia Buy: Consumer Chase Is On
Seems like the draw of Nokia should be its patent portfolio, yet the deal only brings a 10 year license. I don't get the logic of that for MS.
DDURBIN1
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DDURBIN1,
User Rank: Apprentice
9/3/2013 | 5:16:59 PM
re: Microsoft's Nokia Buy: Consumer Chase Is On
Acquiring Nokia doesn't give Microsoft resources to success. Microsoft has all the resources it needs at it's disposal. What Microsoft needs is better management and decision making at the top as current product features and pricing are designed to maximize the most profit not to satisfy the most consumers.


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